Our film is a journey through time, every details and every scene where meticulously crafted to the highest standard, ensuring a spectacular narrative and ground-breaking visual artistry to our audience.

We enlisted Paul Anderson to deliver a seasoned narration, engaging audiences in a journey through historical fighter standoffs. The seamless collaboration of our production design, art direction, wardrobe, VFX teams, and sound studio, was integral in weaving this compelling narrative and creating a visually stunning cinematography. This synergy has elevated our film to set a new standard in promotional fight videos, showcasing our commitment to innovation and excellence in filmmaking.

Riyadh Season is the entertainment initiative of the General Entertainment Authority to promote tourism in Saudi. It is a 6 month-long entertainment event (October to March) that aims to promote the city of Riyadh in Saudi Arabia to the world. From gastronomic experiences, to concerts, plays, art, sporting events and world-class shopping, there’s something for everyone at Riyadh Season.

However, for many years, Riyadh Season has been popular among the local population and the surrounding Middle East region. And didn’t attract many international travellers.

To change this perception and make Riyadh even more attractive to international audiences, they decided to promote their crowning event – Boxing.

With a number of huge fights already under their belt, Riyadh has become the Mecca of boxing in the world, bar none.

Each fight is unique in its matchup and has a story to tell. Hence no two campaigns are the same. Each is backed by insights of the fighters, or their history. "Ring of Fire” will see the biggest fight in boxing - WBC and Lineal Champion Tyson Fury vs WBO/IBF/WBA unified champion Oleksandr Usyk in a history-making showdown. The winner will become boxing’s first Undisputed Heavyweight Champion since Lennox Lewis claimed that honour 24years ago, in 1999, but this time four belts are on the line for the first time in history.

In this cinematic exploration, the long-awaited clash of two undefeated champions is not just a fight but a metaphorical odyssey through time. Guided by the voice of Paul Anderson, viewers are transported through a series of legendary battles. As the two titans approach their ultimate face-off, they unleash a barrage of attacks from afar - a visual metaphor for the pre-fight psychological warfare.

As they step closer to each other, the fighters transforms into warriors of various historical battles, converging in an epic tableau. In the moment of proximity, lightning strikes and the famed boxing announcer Michael Buffer emerges. His famous announcement echoes as the fighters enter the ring.

The film crescendos to a thrilling climax, where in a moment of high tension, the two boxers simultaneously neutralize each other's punches. Suspense hangs in the air, leaving fate to decide who will emerge as the Undisputed Heavyweight Champion ofthe World.

February 17 2024, Riyadh, Saudi Arabia, will go down as a historic day in the world of Boxing.

Because not since the late 90s has there been a matchup of this magnitude. Where two undefeated Champions battle to become the Undisputed Heavyweight Champion of the World with a historic 4 title belts on the line. It’s a fight the world has been eager to see happen since forever. And now it’s finally happening, not in Las Vegas or the O2 Arena, but at the Kingdom Arena in Riyadh.

Riyadh Season needed an epic promo video befitting the scale of the event to drive Pay Per View subscriptions, boost ticket sales, and put Saudi on the map for hosting world-class boxing events.

A custom-composed cinematic soundtrack was crafted to evoke a sense of grandeur and scale, enhancing the drama and building anticipation for the unfolding narrative. As the film progresses towards its climax, the music intensifies, gathering momentum to heighten the emotional impact. Combined with intricate sound design and voiceover, this auditory experience creates an unparalleled immersive atmosphere for the audience.

To make it all happen, the music composer and sound designer teamed up with two musicians: one to craft the classical pieces that bookend the film, setting the tone at the start and building to a crescendo at the end, and another to produce the electronic segment that heightens the intensity in the middle. The composer's skillful efforts were pivotal in seamlessly blending these elements into a cohesive and beautiful composition.