Billy Joel is an American singer, songwriter, and pianist. From 1971 to 1993, he released twelve studio albums that spanned the genres of pop and rock music. Joel is one of the world's best selling music artists and the fourth-best-selling solo artist in the United States, with over 160 million records sold worldwide. He has been awarded 6 GRAMMYS. As of the time of submission, he has played 100 sold out shows at MSG in New York City.

Billy Joel is an American singer, songwriter and pianist. From 1971 to 1993, he released twelve studio albums that spanned the genres of pop and rock music. Joel is one of the world's best selling music artists and the fourth-best-selling solo artist in the United States, with over 160 million records sold worldwide. He has been award 6 GRAMMYS. As of the time of submission, he has played 100 sold out shots at MSG in New York City.

“Turn The Lights Back On” is Billy Joel’s first new song in over 17 years. The video needed to capture the energy of this moment in his career while looking back on his five-plus decades in the music industry. More than anything, we needed to deliver an emotional impact.

Billy Joel’s audience has been built over five decades and we needed to deliver something breathtaking to people who have seen him play the piano and sing into a microphone thousands of times before. Using AI allowed us to show them something completely unexpected.

“Turn The Lights Back On” is a somber, contemplative ballad laced with regret and injected with fleeting hope. By using 70s, 80s, 90s, and current version of Billy Joel performing this song we are able to lean into the long journey of his career and deeply feel the conflicted ways with which he views the past half century.

• Implementation

Music Video

• Timeline

12 Weeks

• Placement

Youtube, Instagram, Twitter, Facebook, Media blitz.

• Scale

Global campaign

• Reach

56M views across all platforms

• Engagement

56% engagement on key platforms

• Impact

The development of proprietary AI VFX technology

• Quality of experience and interaction

The overall quality of interaction was positive, showcasing a high conversion rate and receiving over 200k likes on Instagram alone.

• Brand perception

Reinforced Billy Joel as one of the world most iconic, accomplished recording artists of the twentieth century,

• Change in behaviour

Introduced a younger audience to Billy Joel’s music.

• Achievement against objectives

Our objective was successfully achieved.