"Power Our Planet" was a live music event on the Champ de Mars in Paris headlined by Lenny Kravitz, Billie Eilish, H.E.R. and Jon Batiste, and featured performances from Joe Dwet File, Ayra Starr, Finneas, and Mossiman as well as world leaders and activists all calling for climate justice.

This seminal live event supported the "Power Our Planet" campaign, was attended by 20,000 people all who took social media and online actions to earn free tickets, and gathered to call on The World Bank to suspend loan repayments for countries vulnerable to climate change disasters.

"Global Citizen Power Our Planet: Live in Paris" was an event calling for climate justice and commitments from multilateral banks, like The World Bank, to commit to global financial reforms. Taking place on the Champ de Mars in front of the historic Eiffel Tower, this event featured the world's leading climate activists, international artists, and global leaders all demanding that the world take action NOW to protect our planet.

"Power Our Planet: Live in Paris" took place in tandem with the New Financing Pact Summit that was hosted by French President Emmanuel Macron on June 22-23, 2023, in Paris. This summit brought together world leaders of the Global North and South to address climate change, and other global issues, including the reform of multilateral development banks and the deployment of special drawing rights (SDRs), that could be used to help vulnerable countries recover from climate induced disasters.

"Power Our Planet: Live in Paris" was created to show world leaders that people want to see them take action NOW on the promises they have made to the world to defeat poverty and protect the planet. The show was run in both English and French, and included international and regional artists who shared the stage.

Wealthy nations responsible for climate change cannot undo the damage they’ve done, but they can address it and help the people dealing with it build for the next disaster. Despite contributing the least to climate change, the world’s developing countries are the most impacted by it.

"Power Our Planet" supported this idea and called on governments to keep their climate financing promises to allocate funding to help developing countries transition to clean energy, withstand natural disasters, and invest in health infrastructure. The campaign also demanded financial institutions, like The World Bank, to provide immediate monetary assistance.

Rich countries promised $100 billion a year in climate financing to developing countries. They are still $16 billion short, and the climate crisis is only getting worse. "Power Our Planet: Live in Paris" provided a way for citizens everywhere to make their voices heard, and demanded world leaders attending Macron’s summit, to act.

"Power Our Planet: Live in Paris" was created to provide a platform for young climate activists to share their messages, raise their voices ahead of President Macron’s New Financing Pact Summit, where financial reforms were expected to be announced, and demand reform.

In the months leading up to the event, a global digital campaign brought together hundreds of thousands of climate activists to call on Ajay Banga, President of the World Bank, to shift policy direction. And because he received so many messages, tweets, and emails, Ajay Banga announced that he would allow countries suffering from climate-change induced natural disasters to pause their loan repayments for two years. Providing these countries with an urgent break from repaying their debts so that they can instead focus on the recovery of their citizens.

"Power Our Planet" was a global campaign that aimed at motivating Gen Z and Millennials to take action to protect our planet. As climate change is one of, if not the most, important issue to these generations, we needed to create a campaign that would inspire.

Tying the campaign to a major gathering of World Leaders enabled us to bring the calls to action right into the halls of power. Buttressed by a gathering of 20,000 people, and a global live stream and broadcast, we captured the world’s attention and leveraged the platform. The concert, created to drive commitments from heads of state, including the President of the World Bank, towards global finance reform. The subsequent distribution of the show, the social clips, and the media converge, allowed for public support and continued demand for actioning the message that we must do something about climate justice NOW.

The campaign and event were put together quickly; we had less than 3 months of lead time from the launch of the campaign to the execution of the event. The campaign was announced in April 2023, with the line-up for the concert coming one month later. The event on the Champ de Mars was then held on June 23, 2023.

This was a global campaign that involved digital advocacy, media relations, and physical production for a 20,000 person event.

The "Power Our Planet" logo supported the theme of the event reflecting a heat map in the key branding. The event site of the Champs de Mars and the use of the Global Citizen giant red circle immediately conveyed Paris and Global Citizen. The event production engaged the best event production creatives from France, Britain, Belgium, the Netherlands and the USA.

As a result of the campaign, The World Bank Ajay Banga made his first-ever public appearance and announced that he would allow countries suffering in the aftermath of a natural disaster to pause their loan repayments for two years. Giving these countries the urgent break from repaying their debts so that they can focus instead on the recovery of their citizens.

Significant metrics included:

11.6B global impressions

4400 online stories

Coverage in 35+ countries

Social media reach of 7,819,189

Distribution outlets included Apple Music, the Amazon Music channel on Twitch, TikTok, Twitter, Facebook, Instagram, Associated Press, Brut, iHeartRadio, 9Now, France Télévisions, CSTAR, Evil Geniuses Creator Collective, Mediacorp, Reuters, SABC, TimesLIVE, TNT, Veeps, YouTube, globalcitizen.org and the Global Citizen app.