A Life in Sound’ celebrates the real, universal, and uniquely human experience of being moved by the audio you love. One film. One woman. Dancing through the different chapters of her life. It is the truth of the SiriusXM experience captured in film.

By showcasing a life in sound, the creative highlights how SiriusXM brings listeners closer to what they love and what moves them throughout their lives.

SiriusXM unveiled a new, national multi-platform brand campaign, showcasing how SiriusXM brings listeners closer to what moves them. The national campaign follows the unveiling of SiriusXM’s brand refresh in late 2023, and is a continuation of SiriusXM’s work to welcome in new audiences while super-serving its listeners.

The piece follows a woman dancing as she moves through different phases and milestones of her life. As the music changes—from Doja Cat to Sepultura, Carl Cox to Bat for Lashes, Soul II Soul to Nick Cave—so does the girl, growing into adolescence, then through the various stages of adulthood. Music is the constant.

It’s an emotional piece of work, and that’s exactly what SiriusXM is going for.

The beats and (at times frenetic) movements correspond to personal milestones. Taken as a whole, the video offers a spirited reflection on audio's oft-intense interplay with aspirations, emotions and memory.

Thus, SiriusXM casts itself as a sonic companion in harmony with pop culture for every generation.

The film is an ad that’s aimed at further boosting the overall rebrand and streaming app that launched last fall across growing attraction to genres such as country, hip-hop and sport.

The team was tasked with telling the story of a woman's life through music and dance - thee different moods, stages and sounds that one might experience - while anchoring it in the audio entertainment company's creative platform "Closer," which tells the story of how it brings listeners closer to what moves them.

By the time the first shoot day came, all approvals, transitions and mixing and mastering for music had to be finalised. The hardest challenge was having the world as his musical oyster and finding the songs that felt right in capturing the emotions of innocence and joy, teen rage, growth, maturity of adulthood and the wisdom of old age.