Direct > Use of Media
A1 MMS
SAATCHI & SAATCHI, Vienna / SAATCHI & SAATCHI / 2003
Awards:
Overview
Credits
OVERVIEW
BriefExplanation
Increase the usage of new service MMS (mobile-imaging-sending-service) in an innovative way with strong impact.
CampaignDescription
On January 25th, the national newspaper DER STANDARD was published without press-photos. It seems as if someone had 'kidnapped' the photos. Instead of press photos, readers see blank spaces and instructions on how to instantly get the missing photos onto his/her mobile.
Outcome
51.3%(!) of enabled readers of this national newspaper instantly tested the service and downloaded press-photos to their mobile. The service was free. This outstanding idea also generated a lot of national and even international press coverage.
More Entries from Direct Response Print, including inserts in Direct
24 items
More Entries from SAATCHI & SAATCHI
24 items
Sweet Foods & Snacks
REPLACEMENT
GENERAL MILLS, SAATCHI & SAATCHI
Alcoholic Drinks
PINKY RESTRAINT
MILLER BRANDS, SAATCHI & SAATCHI
