Direct > Product/Service
BLUEPRINT
SAATCHI & SAATCHI, Singapore / REPUBLIC OF SINGAPORE NAVY / 2003
Awards:
Overview
Credits
OVERVIEW
BriefExplanation
Secondary student graduates have various career choices. Most opt for a job in the private sector. This piece demonstrates what they'll be getting themselves into if they choose this direction, whilst clearly outlining the benefits of a career in the Navy.
CampaignDescription
Using space to dramatise that there is a better life experience.Graduates receive, via mail, a full scale architects drawing of the average private sector work space. Once its completely unfolded, the person stands in a replica of an office space, expriencing exactly how confining their future could be.
Outcome
The current response rate is two per cent. A very satisfying result as this is a recruitment drive for a role which asks graduates to commit to a 10 year contract.
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