Direct > Product/Service
OGILVY & MATHER, New Delhi / BUSINESSWORLD / 2003
Awards:
Overview
Credits
BriefExplanation
What do you do when regular subscribers forget to renew their subscriptions?
CampaignDescription
If the subscribers are not going to let us read their cheques, they too can forget reading Business World. Send them a copy of the magazine with blank pages. And at the end very quietly remind them by saying, Sorry, your subscriptions just ran out.
Outcome
A very high percentage of the audience got the hint and renewed their subscriptions.
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