Brand Experience and Activation > Culture & Context

ACCESSIBILITY MAT

GTB BRASIL, Sao Paulo / FORD / 2019

Awards:

Shortlisted Cannes Lions
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Case Film
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Overview

Credits

More Entries from Challenger Brand in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
CHANGING THE GAME

Consumer Durables

CHANGING THE GAME

MICROSOFT, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
CLEAR

Food & Drink

CLEAR

DIAEGO, AMVBBDO

(opens in a new tab)
Gold Cannes Lions
THISABLES

Consumer Durables

THISABLES

IKEA, McCANN

(opens in a new tab)
Gold Cannes Lions
PERUSSIAN PRICES

Retail

PERUSSIAN PRICES

PLAZA VEA, FAHRENHEIT DDB

(opens in a new tab)
Gold Cannes Lions
STORYSIGN

Use of Mobile

STORYSIGN

HUAWEI, FCB INFERNO

(opens in a new tab)
Gold Cannes Lions
THE E.V.A. INITIATIVE

Use of Website / Microsites

THE E.V.A. INITIATIVE

VOLVO, FORSMAN & BODENFORS

(opens in a new tab)
Gold Cannes Lions
PEOPLE ARE THE PLACES

Cross-platform Digital Experience

PEOPLE ARE THE PLACES

AEROMEXICO, AEROMÉXICO

(opens in a new tab)
Gold Cannes Lions
BILLIE JEAN KING YOUR SHOES

Live Brand Experience or Activation

BILLIE JEAN KING YOUR SHOES

ADIDAS, TBWA\CHIAT\DAY

(opens in a new tab)
Gold Cannes Lions
PAVING FOR PIZZA

Guerilla Marketing & Stunts

PAVING FOR PIZZA

DOMINO'S PIZZA, DOMINO'S PIZZA

(opens in a new tab)
Gold Cannes Lions
LEGAL-ADE

Social Behaviour & Cultural Insight

LEGAL-ADE

KRAFT, LEO BURNETT CHICAGO

(opens in a new tab)
Silver Cannes Lions
LEGAL-ADE

Food & Drink

LEGAL-ADE

KRAFT, LEO BURNETT CHICAGO

(opens in a new tab)
Silver Cannes Lions
HA(U)TE COUTURE

Consumer Durables

HA(U)TE COUTURE

DIESEL, PUBLICIS ITALY

(opens in a new tab)
Silver Cannes Lions
SNELWEG SPROOKJES

Automotive

SNELWEG SPROOKJES

VOLKSWAGEN, ISOBAR

(opens in a new tab)
Silver Cannes Lions
THE GPS QUALITY LABEL

Retail

THE GPS QUALITY LABEL

AUCHAN, SERVICEPLAN FRANCE

(opens in a new tab)
Silver Cannes Lions
THE FAKE NEWS STAND

Media / Entertainment

THE FAKE NEWS STAND

COLUMBIA JOURNALISM REVIEW, TBWA\CHIAT\DAY

(opens in a new tab)
Silver Cannes Lions
UBER EATS AUSTRALIAN OPEN AMBUSH

Consumer Services / Business to Business

UBER EATS AUSTRALIAN OPEN AMBUSH

UBER, SPECIAL GROUP

(opens in a new tab)
Silver Cannes Lions
THE GUN VIOLENCE HISTORY BOOK

Not-for-profit / charity / government

THE GUN VIOLENCE HISTORY BOOK

ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE, FCB CHICAGO

(opens in a new tab)
Silver Cannes Lions
HARMLESS GUNS

Corporate Social Responsibility (CSR) / Corporate Image

HARMLESS GUNS

DAGOMA, TBWA\PARIS

(opens in a new tab)
Silver Cannes Lions
SNELWEG SPROOKJES

Use of Mobile

SNELWEG SPROOKJES

VOLKSWAGEN, ISOBAR

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Branded Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
THE NOT BIG MACS

Customer Retail / In-store Experience

THE NOT BIG MACS

BURGER KING, INGO

(opens in a new tab)
Silver Cannes Lions
THE WHOPPER DETOUR

Retail Promotions & Competitions

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Silver Cannes Lions
BE A FOLLOWER - SIDE:BIZ

Loyalty Programmes

BE A FOLLOWER - SIDE:BIZ

DIESEL, PUBLICIS ITALY

(opens in a new tab)
Silver Cannes Lions
BROADWAY THE RAINBOW

Live Brand Experience or Activation

BROADWAY THE RAINBOW

MARS, DDB CHICAGO

(opens in a new tab)

More Entries from GTB BRASIL

24 items

Silver Cannes Lions
SAFECAP

Automotive

SAFECAP

FORD, GTB BRASIL

(opens in a new tab)
Silver Cannes Lions
ACCESSIBILITY MAT

Social Purpose

ACCESSIBILITY MAT

FORD, GTB BRASIL

(opens in a new tab)
Bronze Cannes Lions
ACCESSIBILITY MAT

Sustainable Cities and Communities

ACCESSIBILITY MAT

FORD, GTB BRASIL

(opens in a new tab)
Bronze Cannes Lions
ACCESSIBILITY MAT

Special Editions & Bespoke Items

ACCESSIBILITY MAT

FORD, GTB BRASIL

(opens in a new tab)
Bronze Cannes Lions
ACCESSIBILITY MAT

Tech-led Brand Experience

ACCESSIBILITY MAT

FORD, GTB BRASIL

(opens in a new tab)
Shortlisted Cannes Lions
ACCESSIBILITY MAT

Activation by Location

ACCESSIBILITY MAT

FORD, GTB BRASIL

(opens in a new tab)
Shortlisted Cannes Lions
SAFECAP

Data-driven Consumer Product

SAFECAP

FORD, GTB BRASIL

(opens in a new tab)
Shortlisted Cannes Lions
ACCESSIBILITY MAT

Good Health and Well-being

ACCESSIBILITY MAT

FORD, GTB BRASIL

(opens in a new tab)
Shortlisted Cannes Lions
ACCESSIBILITY MAT

Networked / Connected Devices / Wearable Technology

ACCESSIBILITY MAT

FORD, GTB BRASIL

(opens in a new tab)
Shortlisted Cannes Lions
SAFECAP

Data-technology

SAFECAP

FORD, GTB BRASIL

(opens in a new tab)
Shortlisted Cannes Lions
ACCESSIBILITY MAT

Product Innovation

ACCESSIBILITY MAT

FORD, GTB BRASIL

(opens in a new tab)
Shortlisted Cannes Lions
ACCESSIBILITY MAT

Use of Mobile

ACCESSIBILITY MAT

FORD, GTB BRASIL

(opens in a new tab)
Shortlisted Cannes Lions
SAFECAP

Tech-led Brand Experience

SAFECAP

FORD, GTB BRASIL

(opens in a new tab)
Shortlisted Cannes Lions
ACCESSIBILITY MAT

Digital Design

ACCESSIBILITY MAT

FORD, GTB BRASIL

(opens in a new tab)
Shortlisted Cannes Lions
ACCESSIBILITY MAT

Utility Apps

ACCESSIBILITY MAT

FORD, GTB BRASIL

(opens in a new tab)
Shortlisted Cannes Lions
ACCESSIBILITY MAT

Challenger Brand

ACCESSIBILITY MAT

FORD, GTB BRASIL

(opens in a new tab)
Shortlisted Cannes Lions
ACCESSIBILITY MAT

Experience Design

ACCESSIBILITY MAT

FORD, GTB BRASIL

(opens in a new tab)
Shortlisted Cannes Lions
ACCESSIBILITY MAT

Social Behaviour & Cultural Insight

ACCESSIBILITY MAT

FORD, GTB BRASIL

(opens in a new tab)
INCLINED WORLD

Direction

INCLINED WORLD

FORD, GTB BRASIL

(opens in a new tab)
FINGER DRIVE

Interface & Navigation (UI)

FINGER DRIVE

FORD, GTB BRASIL

(opens in a new tab)
THE CLIFF

Direction

THE CLIFF

FORD, GTB BRASIL

(opens in a new tab)
SAFECAP

Data-enhanced Creativity

SAFECAP

FORD, GTB BRASIL

(opens in a new tab)
GEARS

Fiction Film: Up to 5 minutes

GEARS

FORD, GTB BRASIL

(opens in a new tab)
ACCESSIBILITY MAT

Titanium

ACCESSIBILITY MAT

FORD, GTB BRASIL

(opens in a new tab)