Brand Experience and Activation > Brand Experience & Activation: Sectors

CHANGING THE GAME

McCANN NEW YORK / MICROSOFT / 2019

Awards:

Grand Prix Cannes Lions
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Overview

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More Entries from Consumer Durables in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
CHANGING THE GAME

Consumer Durables

CHANGING THE GAME

MICROSOFT, McCANN NEW YORK

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Gold Cannes Lions
CLEAR

Food & Drink

CLEAR

DIAEGO, AMVBBDO

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Gold Cannes Lions
THISABLES

Consumer Durables

THISABLES

IKEA, McCANN

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Gold Cannes Lions
PERUSSIAN PRICES

Retail

PERUSSIAN PRICES

PLAZA VEA, FAHRENHEIT DDB

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Gold Cannes Lions
STORYSIGN

Use of Mobile

STORYSIGN

HUAWEI, FCB INFERNO

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Gold Cannes Lions
THE E.V.A. INITIATIVE

Use of Website / Microsites

THE E.V.A. INITIATIVE

VOLVO, FORSMAN & BODENFORS

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Gold Cannes Lions
PEOPLE ARE THE PLACES

Cross-platform Digital Experience

PEOPLE ARE THE PLACES

AEROMEXICO, AEROMÉXICO

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Gold Cannes Lions
BILLIE JEAN KING YOUR SHOES

Live Brand Experience or Activation

BILLIE JEAN KING YOUR SHOES

ADIDAS, TBWA\CHIAT\DAY

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Gold Cannes Lions
PAVING FOR PIZZA

Guerilla Marketing & Stunts

PAVING FOR PIZZA

DOMINO'S PIZZA, DOMINO'S PIZZA

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Gold Cannes Lions
LEGAL-ADE

Social Behaviour & Cultural Insight

LEGAL-ADE

KRAFT, LEO BURNETT CHICAGO

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Silver Cannes Lions
LEGAL-ADE

Food & Drink

LEGAL-ADE

KRAFT, LEO BURNETT CHICAGO

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Silver Cannes Lions
HA(U)TE COUTURE

Consumer Durables

HA(U)TE COUTURE

DIESEL, PUBLICIS ITALY

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Silver Cannes Lions
SNELWEG SPROOKJES

Automotive

SNELWEG SPROOKJES

VOLKSWAGEN, ISOBAR

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Silver Cannes Lions
THE GPS QUALITY LABEL

Retail

THE GPS QUALITY LABEL

AUCHAN, SERVICEPLAN FRANCE

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Silver Cannes Lions
THE FAKE NEWS STAND

Media / Entertainment

THE FAKE NEWS STAND

COLUMBIA JOURNALISM REVIEW, TBWA\CHIAT\DAY

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Silver Cannes Lions
UBER EATS AUSTRALIAN OPEN AMBUSH

Consumer Services / Business to Business

UBER EATS AUSTRALIAN OPEN AMBUSH

UBER, SPECIAL GROUP

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Silver Cannes Lions
THE GUN VIOLENCE HISTORY BOOK

Not-for-profit / charity / government

THE GUN VIOLENCE HISTORY BOOK

ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE, FCB CHICAGO

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Silver Cannes Lions
HARMLESS GUNS

Corporate Social Responsibility (CSR) / Corporate Image

HARMLESS GUNS

DAGOMA, TBWA\PARIS

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Silver Cannes Lions
SNELWEG SPROOKJES

Use of Mobile

SNELWEG SPROOKJES

VOLKSWAGEN, ISOBAR

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Silver Cannes Lions
KEEPING FORTNITE FRESH

Branded Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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Silver Cannes Lions
THE NOT BIG MACS

Customer Retail / In-store Experience

THE NOT BIG MACS

BURGER KING, INGO

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Silver Cannes Lions
THE WHOPPER DETOUR

Retail Promotions & Competitions

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Silver Cannes Lions
BE A FOLLOWER - SIDE:BIZ

Loyalty Programmes

BE A FOLLOWER - SIDE:BIZ

DIESEL, PUBLICIS ITALY

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Silver Cannes Lions
BROADWAY THE RAINBOW

Live Brand Experience or Activation

BROADWAY THE RAINBOW

MARS, DDB CHICAGO

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More Entries from McCANN NEW YORK

24 items

Grand Prix Cannes Lions
FEARLESS GIRL

Glass Lions

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Titanium Grand Prix Cannes Lions
FEARLESS GIRL

Titanium

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Grand Prix Cannes Lions
CHANGING THE GAME

Consumer Durables

CHANGING THE GAME

MICROSOFT, McCANN NEW YORK

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Grand Prix Cannes Lions
FEARLESS GIRL

Financial Products & Services

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Grand Prix Cannes Lions
FEARLESS GIRL

Use of Ambient Outdoor

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Grand Prix Cannes Lions
GENERATION LOCKDOWN

Grand Prix For Good

GENERATION LOCKDOWN

MARCH FOR OUR LIVES, McCANN NEW YORK

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Titanium Cannes Lions
CHANGING THE GAME

Titanium

CHANGING THE GAME

MICROSOFT, McCANN NEW YORK

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Gold Cannes Lions
THE FIELD TRIP TO MARS

Creative Innovation

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
THE FIELD TRIP TO MARS

Data Visualisation

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
CHANGING THE GAME

Product Innovation

CHANGING THE GAME

MICROSOFT, McCANN NEW YORK

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Gold Cannes Lions
UNIVERSAL LOVE

Leisure

UNIVERSAL LOVE

MGM RESORTS INTERNATIONAL, McCANN NEW YORK

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Gold Cannes Lions
FEARLESS GIRL

Financial Products & Services

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Financial Products & Services

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE FIELD TRIP TO MARS

Corporate Image

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
FEARLESS GIRL

Use of Ambient Media: Large Scale

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Gold Cannes Lions
THE FIELD TRIP TO MARS

Use of Exhibitions / Installations

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
FEARLESS GIRL

Use of Ambient Media: Large Scale

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Use of Ambient Media: Large Scale

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Gold Cannes Lions
FEARLESS GIRL

Brand Voice & Strategic Storytelling

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Gold Cannes Lions
TV DOCTORS OF AMERICA

Insurance

TV DOCTORS OF AMERICA

CIGNA, McCANN NEW YORK

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Gold Cannes Lions
FEARLESS GIRL

Exhibitions / Installations

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE FIELD TRIP TO MARS

Digital Installations & Events

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
PRICE ON OUR LIVES

Small Scale Special Solutions

PRICE ON OUR LIVES

MARCH FOR OUR LIVES - PARKLAND STUDENTS, McCANN NEW YORK

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Gold Cannes Lions
GENERATION LOCKDOWN

Social Film

GENERATION LOCKDOWN

MARCH FOR OUR LIVES, McCANN NEW YORK

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