Brand Experience and Activation > Touchpoints & Technology

KEEPING FORTNITE FRESH

VMLY&R, Kansas city / WENDY'S / 2019

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Branded Games in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
CHANGING THE GAME

Consumer Durables

CHANGING THE GAME

MICROSOFT, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
CLEAR

Food & Drink

CLEAR

DIAEGO, AMVBBDO

(opens in a new tab)
Gold Cannes Lions
THISABLES

Consumer Durables

THISABLES

IKEA, McCANN

(opens in a new tab)
Gold Cannes Lions
PERUSSIAN PRICES

Retail

PERUSSIAN PRICES

PLAZA VEA, FAHRENHEIT DDB

(opens in a new tab)
Gold Cannes Lions
STORYSIGN

Use of Mobile

STORYSIGN

HUAWEI, FCB INFERNO

(opens in a new tab)
Gold Cannes Lions
THE E.V.A. INITIATIVE

Use of Website / Microsites

THE E.V.A. INITIATIVE

VOLVO, FORSMAN & BODENFORS

(opens in a new tab)
Gold Cannes Lions
PEOPLE ARE THE PLACES

Cross-platform Digital Experience

PEOPLE ARE THE PLACES

AEROMEXICO, AEROMÉXICO

(opens in a new tab)
Gold Cannes Lions
BILLIE JEAN KING YOUR SHOES

Live Brand Experience or Activation

BILLIE JEAN KING YOUR SHOES

ADIDAS, TBWA\CHIAT\DAY

(opens in a new tab)
Gold Cannes Lions
PAVING FOR PIZZA

Guerilla Marketing & Stunts

PAVING FOR PIZZA

DOMINO'S PIZZA, DOMINO'S PIZZA

(opens in a new tab)
Gold Cannes Lions
LEGAL-ADE

Social Behaviour & Cultural Insight

LEGAL-ADE

KRAFT, LEO BURNETT CHICAGO

(opens in a new tab)
Silver Cannes Lions
LEGAL-ADE

Food & Drink

LEGAL-ADE

KRAFT, LEO BURNETT CHICAGO

(opens in a new tab)
Silver Cannes Lions
HA(U)TE COUTURE

Consumer Durables

HA(U)TE COUTURE

DIESEL, PUBLICIS ITALY

(opens in a new tab)
Silver Cannes Lions
SNELWEG SPROOKJES

Automotive

SNELWEG SPROOKJES

VOLKSWAGEN, ISOBAR

(opens in a new tab)
Silver Cannes Lions
THE GPS QUALITY LABEL

Retail

THE GPS QUALITY LABEL

AUCHAN, SERVICEPLAN FRANCE

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Silver Cannes Lions
THE FAKE NEWS STAND

Media / Entertainment

THE FAKE NEWS STAND

COLUMBIA JOURNALISM REVIEW, TBWA\CHIAT\DAY

(opens in a new tab)
Silver Cannes Lions
UBER EATS AUSTRALIAN OPEN AMBUSH

Consumer Services / Business to Business

UBER EATS AUSTRALIAN OPEN AMBUSH

UBER, SPECIAL GROUP

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Silver Cannes Lions
THE GUN VIOLENCE HISTORY BOOK

Not-for-profit / charity / government

THE GUN VIOLENCE HISTORY BOOK

ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE, FCB CHICAGO

(opens in a new tab)
Silver Cannes Lions
HARMLESS GUNS

Corporate Social Responsibility (CSR) / Corporate Image

HARMLESS GUNS

DAGOMA, TBWA\PARIS

(opens in a new tab)
Silver Cannes Lions
SNELWEG SPROOKJES

Use of Mobile

SNELWEG SPROOKJES

VOLKSWAGEN, ISOBAR

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Branded Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
THE NOT BIG MACS

Customer Retail / In-store Experience

THE NOT BIG MACS

BURGER KING, INGO

(opens in a new tab)
Silver Cannes Lions
THE WHOPPER DETOUR

Retail Promotions & Competitions

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Silver Cannes Lions
BE A FOLLOWER - SIDE:BIZ

Loyalty Programmes

BE A FOLLOWER - SIDE:BIZ

DIESEL, PUBLICIS ITALY

(opens in a new tab)
Silver Cannes Lions
BROADWAY THE RAINBOW

Live Brand Experience or Activation

BROADWAY THE RAINBOW

MARS, DDB CHICAGO

(opens in a new tab)

More Entries from VMLY&R

24 items

Grand Prix Cannes Lions
THE KILLER PACK

OTC Products / Devices

THE KILLER PACK

MAXX FLASH, VMLY&R

(opens in a new tab)
Grand Prix Cannes Lions
KEEPING FORTNITE FRESH

Innovative Use of Community

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Grand Prix Cannes Lions
I WILL ALWAYS BE ME

Non-Regulated

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

(opens in a new tab)
Gold Cannes Lions
LAUGH TRACKER

Data-enhanced Creativity

LAUGH TRACKER

TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT, VMLY&R

(opens in a new tab)
Gold Cannes Lions
LOS SANTOS +3°C

Gaming

LOS SANTOS +3°C

GREENPEACE, VMLY&R

(opens in a new tab)
Gold Cannes Lions
SUPER WENDY'S WORLD

Audience Targeting / Engagement Strategies

SUPER WENDY'S WORLD

WENDY'S, VMLY&R

(opens in a new tab)
Gold Cannes Lions
I WILL ALWAYS BE ME

Script

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

(opens in a new tab)
Gold Cannes Lions
LOS SANTOS +3ºC

Brand Integration for Games

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

(opens in a new tab)
Gold Cannes Lions
KEEPING FORTNITE FRESH

Use of Social Platforms

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Gold Cannes Lions
LOS SANTOS +3°C

Brand Integration for Games

LOS SANTOS +3°C

GREENPEACE, VMLY&R

(opens in a new tab)
Gold Cannes Lions
KEEPING FORTNITE FRESH

Excellence in Brand Integration for Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Gold Cannes Lions
DOGS WITHOUT BORDERS

Reduced Inequalities

DOGS WITHOUT BORDERS

SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY), VMLY&R

(opens in a new tab)
Gold Cannes Lions
FITCHIX

Promotional Items & Printed Media

FITCHIX

HONEST EGGS CO., VMLY&R

(opens in a new tab)
Gold Cannes Lions
I WILL ALWAYS BE ME

Corporate Purpose & Social Responsibility

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

(opens in a new tab)
Silver Cannes Lions
FITCHIX

Food & Drink

FITCHIX

HONEST EGGS CO., VMLY&R

(opens in a new tab)
Silver Cannes Lions
THE SMILE THAT CHANGED AN INDUSTRY

Consumer Goods

THE SMILE THAT CHANGED AN INDUSTRY

COLGATE-PALMOLIVE, VMLY&R

(opens in a new tab)
Silver Cannes Lions
DOGS WITHOUT BORDERS

Healthcare

DOGS WITHOUT BORDERS

SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY), VMLY&R

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Gaming

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
THE KILLER PACK

Product Innovation

THE KILLER PACK

MAXX FLASH, VMLY&R

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Live Broadcast / Live Streaming

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
LOS SANTOS +3ºC

Live Gaming Experience

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

(opens in a new tab)
Silver Cannes Lions
ADELI

Brand-led Education & Awareness

ADELI

UNIPADS, VMLY&R

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Audience Tagerting / Engagement Strategies

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Branded Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)