Issue: When people go out in a club, they often get carried away. They try to pick up a hot partner and tend to forget that you can’t spot AIDS at a glance.Objective: We want to remind people that AIDS to always protect themselves in an environment where most people come to pick up a partner: the club.

Concept: Tag people in the club with invisible stamps delivering the message(Aids doesn’t show) and reveal the stamps at a certain point through UV light.

More than 3000 people exposed, 1000 condoms distributed, huge spontaneous buzz and word of mouth generated on blogs and social networks.

The event took place on the night between 30 of November and 1st of December, which, besides being international AIDS day, it’s also the national day of Romania, thus a very good reason for partying. It’s a well known fact that most sexual relations begin with a drink in a club, so we decided to remind people to always protect themselves from AIDS and also give them the best solution, just when the level of hormones is the highest.