Historical evidence shows that beer has existed since two thousand B.C.

But the way we taste beer was always the same.

Baden Baden, a craft brewery that matches tradition and innovation, wanted to change the experience of tasting a great beer once and for all.

We put a QR Code on our cans and we transformed each of them into a VR mobile experience of tasting like never before.

4 Four immersive universes. Crafted with attention to every detail to guide our clients through the ingredients and tastes of each of our beer styles.

The voice over was specially crafted to connect the visions with the sensations a panel of beer sommeliers identified when tasting each beer style.

With a smartphone, our consumers could explore sensorially our beer and understand the nuances of our product.

Baden Baden had a record year with 69% more sales compared to the previous year.

Our starting point was the results of qualitative research on the category of craft beer in Brazil, in which Baden Baden is recognized for its beer quality. When the brand was compared to its main competitor, it has shown a similar predisposition, driven mainly by its differentiation.

The strategy was to, more than maximize brand awareness, drive consumer consideration exploring exactly the brand's differentiation: quality and innovation.

First, we look inside our product. What are the ingredients, flavors, and scents that make Baden Baden a beer like never before?