When COVID-19 cancelled Thurman White Middle School’s play, we reimagined it as an animated film. We partnered with an Academy Award winning director and used facial tracking technology to turn middle school students into voice actors and performers. Each student got the chance to see themselves as an animated character designed just for them, and express themselves creatively for the first time in nearly a year. They also got to experience the milestone of performing with classmates again, all from the safety of their own homes.

Drawn Closer ran over the course of two months on online and social platforms, including Facebook, Instagram, Twitter, and YouTube, as well as local Cox channels and OOH. This campaign ran in all 18 states in the Cox footprint.