Digital Craft > Form
MOJO SUPERMARKET, New York / GIRLS WHO CODE / 2021
Awards:
Overview
Credits
Describe the creative idea
Girls Who Code wants to inspire the next generation of female coders. But girls are losing interest. There are no famous female coders to point to. No widely known role models to look up to. It’s almost as if girls don’t code.
But the truth is, girls DO code. Their accomplishments are just overlooked.
So make girls realize just how important women coders are, we imagined a world without them. We created an alternate internet where all the code written by women has gone missing.
Describe the execution
We created Missing Code (missingcode.com) an alternate, dystopian internet where someone has gone in and taken out all the code written by women. The interactive portal allows visitors to surf an internet where parts of it (the parts coded by women) are missing.
We worked with the world’s most visited websites, apps, and publications—Netflix, Sephora, Teen Vogue and more—to ‘break’ their code using custom technology we built in-house that simulates an “alternate internet” where the contributions of women are missing. We developed HTML scriptlets that all of our brand partners and publications could inject into their sites that would artfully ‘break’ portions of their website, creating a telegraphic message for anyone who visits: without these important bits of code and the women who make it, almost everything on the internet would be broken.
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