Inspired by one of the most iconic moments in the original Star Wars film, Become More Powerful is an invitation to fans around the world to immerse themselves in the Star Wars universe through Star Wars Battlefront. Using a visual effect that harkens back to Obi-Wan Kenobi’s famous disappearance as he is struck down by Darth Vader, the film depicts people from all walks of life, disappearing into the Star Wars Battlefront world. The spot crescendos with actress and super fan, Anna Kendrick, delivering Obi-Wan’s final line before vanishing from the real world and reappearing in the world of Battlefront.

In an effort to ensure the work felt authentic and genuine to even the most passionate Star Wars fans, we hid 21 Star Wars Easter eggs throughout the film. From Star Wars tattoos to a Millennium Falcon blue prints on a computer monitor, this attention to detail and respect for the franchise was noticed and discussed online by even the most passionate fans.

We worked with renowned cinematographer, Hoyte van Hoytema, and VFX partners, The Mill, to combine practical elements and visual effects so that every disappearance felt both beautiful and believable.