Bigger Christmas Trees’ was a partnership with renowned artist David Hockney that resulted in both a hugely popular free public art installation and product demo at unprecedented scale.

As such, its success relied very heavily on the craft involved in its execution. It showcased of how design and technology can work in tandem to inspire the masses, at a time when brands’ bids for emotional connection are at a saturation point.

One of the world’s greatest living artists, David Hockney, partnered with Apple to create the largest free display of art in the UK over the Christmas holidays.

Celebrating creativity and a unique product demo at a never-before-seen scale, the commissioned artwork was projected onto the iconic chimneys of Battersea Power Station.

A spectacular celebration of the 84-year-old artist’s innovative approach to drawing on iPad.

Created on the iPad Pro with Apple Pencil, Hockney’s stunning 10-minute animation was covered across mainstream media outlets, and became a destination, building a deeper affinity with Apple.

“I believe that the very process of looking can make a thing beautiful. It takes a long time to make something simple”, said Hockney.

This Christmas spectacular will become an annual feature on the London skyline, featuring different iconic artists creating on iPad.

During the busiest media moment of the year, Apple celebrated creativity with a gift to Londoners by creating the largest free display of art in the UK over the Christmas holidays.

David Hockney, one of the world’s greatest living artists, partnered with Apple, to create a Bigger Christmas Trees, made on iPad. A unique product demo at a never before seen scale with a bespoke projection model created to show the artwork in its finest form.

‘Bigger Christmas Trees’ was an opportunity for him to continue his distinctive, charming and bold style at a scale he’d never attempted before.

“Battersea Power Station is such a beautiful building, I wanted to decorate it in a way that I hoped would bring joy and hope to Londoners”, said Hockney.

Drawn on iPad, each of the two trees were crafted specifically to maximise the canvas of the towers at Battersea Power Station, and create a mesmerising 10 minute animated loop that shone out over the London skyline.

With Hockney’s idiosyncratic handwritten style designed to sign-off the piece and bring brand attribution. A contemporary interpretation of a holiday icon, the piece reinterpreted a Christmas tradition in a spectacular way.