Female dog owners, 29-54 who are primarily responsible for their dogs’ health and wellness needs. They want to do what is best for their dog and rely on their Vets for guidance on their pet’s health and the products that protect it.

HIDE IN PLAIN SIGHT

Mosquitoes are a nuisance and show up everywhere. In some areas in the country these little pests are around all year round. If you’re a human you can just swat them away. But these ubiquitous creatures can cause a deadly disease in pets. Imagine, just one little mosquito bite can transmit heartworm disease to your dog. A fact that most pet owners aren’t aware of. There’s a false sense of security in thinking that just because a dog is clean and well taken care of they won’t get heartworm disease.

This campaign uses exaggerated humor to show there’s no escaping from the threat of heartworm disease. Heartworm disease doesn’t care if your dog is an indoor or outdoor dog, or whether it’s summer or winter, he’s still at risk. There’s just no hiding from heartworm disease.

US regulations limit the presentation of this campaign to the product label approved for Heartgard by the Food and Drug Administration (FDA).

All content must clearly address flea and tick protection for dog only, and important safety/risk information must be present and factually accurate with credible sources.

It's estimated that 70-80 million dogs are owned in the United States. Approximately 37-47% of all households in the United States have a dog and

have a uniquely strong bond with them. We treat our dogs as more than just pets but full-fledged members of our family. With that much love, it’s no doubt that pet owners consistently go above and beyond to care and pamper for their furry loved ones. They spare no expense to make sure their dogs have a healthy, happy and completely protected life. With Heartgard Plus, pet owners can feel satisfied that they have an easy and tasty way to protect a dog all year long from a potentially deadly disease.