Pharma > Pharma Communications to Healthcare Professionals

PSYCHOSIS SCRIBBLE - PARK

SAATCHI & SAATCHI WELLNESS, Sydney / JANSSEN PHARMACEUTICAL / 2017

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Overview

Credits

OVERVIEW

Audience

Invega Sustenna and Invega Trinza are long-acting injectables for schizophrenia.

The target audience was Psychiatrists.

(Please note: Due to the nature of their jobs, these specialists are highly perceptive of symbolism, and are emotionally driven. Invega Sustenna is an established brand recognised by all Psychiatrists)

BriefExplanation

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Mandatory elements: PBS information (min size 2 mm and must appear within a 1pt key-lined black box), a prescriber’s statement (min size 3 mm), and prescribing information copy (min size 1.5 mm). All claims must be referenced and able to be substantiated.

EntrySummary

‘Mate’ is a regularly used term in Australia when referring to a very good friend.

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