Pharma > Pharma Communications to Healthcare Professionals
SAATCHI & SAATCHI WELLNESS, Sydney / JANSSEN PHARMACEUTICAL / 2017
Overview
Credits
Audience
Invega Sustenna and Invega Trinza are long-acting injectables for schizophrenia.
The target audience was Psychiatrists.
(Please note: Due to the nature of their jobs, these specialists are highly perceptive of symbolism, and are emotionally driven. Invega Sustenna is an established brand recognised by all Psychiatrists)
BriefExplanation
BriefWithProjectedOutcomes
Mandatory elements: PBS information (min size 2 mm and must appear within a 1pt key-lined black box), a prescriber’s statement (min size 3 mm), and prescribing information copy (min size 1.5 mm). All claims must be referenced and able to be substantiated.
EntrySummary
‘Mate’ is a regularly used term in Australia when referring to a very good friend.
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