We reached all-time record in usage of S-Card during campaign period. The card was used 25.8 % more than the year before and stayed on that level for three following months.

We wanted to open people’s eyes to see that the S-Card is more than a loyalty card, it can be used for anything. We dramatised this by making all the sound effects of the radio commercials with the card.We recruited a professional foley artist Kimmo Vänttinen to make the sound effects for the commercials by using the product, the S-Card.

At the end of the radio commercials we told how the sound effects were made and directed people to our campaign site to watch the making of and to learn more about how to use the S-Card.

The majority of Finns already have the S-Card in their wallet. It’s a loyalty card for several restaurants, grocery shops and hotels. Now the card has been developed into a fully functional banking card. But people don’t know about these multiple ways to use the card.Our objective was simply to make people use their S-Cards when doing their shopping.