Do you remember the pictures of black lungs we were shown at school? Tobacco Body is the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. Lungs aren't necessarily what interest school kids the most, so we've included other symptoms of smoking more related to appearance and attractiveness from zits to bad breath. The objective was to decrease the amount of teenage smokers by getting school kids to think critically about smoking. The whole budget was under 10,000 € and there was no media.