During the first one and a half months 24,108 viewers wanted to see Helsinki trough Nytcam. The growth of the circulation of Nyt magazine is measured in a long period of time and don't have exact numbers of it yet.

We installed cameras around the city and gave people the possibility to peek to different places in Helsinki. We had cameras in different places around Helsinki. The places were changed weekly, according to peoples wishes. People were able to peek to places such as the monkey cage of Helsinki Zoo, the atelier of artist Jani Leinonen and the kitchen of a Michelin restaurant. Local radio station even sent live gigs through their Nytcam.

In November 2012 Helsingin Sanomat newspaper’s weekly supplement Nyt and it's website were completely redesigned. The new concept was Helsinki right here, right now. The objective of the campaign was to launch the new concept. The target audience was 18-34 year-old people living in Helsinki area. They are people who want to live in the moment. We wanted to tell them that Nyt magazine and nyt.fi are like them – living in the moment.