Shortly after the promotion ran, demand for the Minibus Special rose by up to 45 % in the target cities.

We go to a place where young people like to meet: the movies – and we show them something they have never seen before on the screen. Themselves.A hidden camera films the audience. The image is directly integrated into our commercial. Thus we create a completely new cinema experience with the spectators acting in the starring role.On the back of each cinema ticket there is a 10 % discount voucher for the Europcar Special Deal.

Europcar has a great bargain: the Minibus Special. The problem: nobody knows about it. And hardly anybody thinks of a rental car when it comes to a weekend trip. So how do you make a trip by minibus more attractive for young adventurous consumers?