The film hit its target audience exactly – film lovers at cinemas and festivals.

Worldwide LAST CALL captured absolute attention aroused enthusiasm and effectively demonstrated the standards of 13TH STREET. This is evident in the media attention it generated:- Articles in the largest national and international newspapers (e.g. BILD, DN)- Features on tv and radio (e.g. BBC)- Hundreds of articles in film magazines, forums and blogsAll this became immense value for PR and proved that 13TH STREET is the channel for thriller horror and crime.

The idea: The first interactive horror movie in theatres.For the first time a real dialogue between viewers and protagonist is possible. Therefore we developed a special software that allows for such a dialogue via voice recognition.A flyer instructs the cinema audience to text their mobile numbers to a designated phone number. The software selects one of these numbers at random. In the film a woman is being chased by a murderer. She calls this randomly chosen number. Then the dialogue between viewer and protagonist takes place.

The main objective was to attract a new audience for the 13TH STREET channel. Therefor we decided to create a completely new brand experience with a modern state-of-the-art take on the horror genre and position 13TH STREET as a cutting-edge and innovative channel for horror & crime.

The target audience: Young film lovers, horror and genre enthusisasts.The user experienced horror like never before. By blending the characteristic gaming element of individual control with cinematic storytelling, the project bridges the gap between game and film and thus allows for a brand new entertainment experience.