Cornetto is a frozen snack that has a journey. It begins with the crown of the ice cream, it follows with the biscuit and it ends in a chocolate tip. And to tell the story of the ice cream journey on the internet, we created a website: CornettoLickChallenge.com.

An online competition that consists of licking a Cornetto before your opponent, Nick Afanasiev. The guy with the most amazing in the universe. A really tough rival to beat. A competition that also served as an excuse to speak of the three parts of the ice cream.

But instead of licking the ice cream, you paid a penalty, and you could just as easily have been licking a hedgehog, a wig or a cheese grater...