Film Craft > Production
SQUARESPACE, New York / SQUARESPACE / 2024
Overview
Credits
Why is this work relevant for Film Craft?
It features the talents of top-tier production designers, wardrobe stylists, editors and other A-list film professionals.
Please provide any cultural context that would help the Jury understand any cultural, national or regional nuances applicable to this work.
The film was designed to work across a diverse set of markets and features vignettes designed specifically to appeal to specific national audiences. For example, handball is the fastest growing sport in Germany, while gaming guilds are increasing in popularity in the UK.
Write a short summary of what happens in the film.
A series of highly art directed vignettes become living websites that demonstrate different categories of things that can be sold on Squarespace: physical goods, digital content, memberships to paid communities, classes and appointments.
Background:
Our brief was to unite Squarespace’s historic strengths in design with its more recent focus on ecommerce to demonstrate how a beautiful website can help sell both the things you expect (physical goods) and the ones you don’t (digital content, memberships to paid communities, classes and appointments).
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