The witty script mimics the playful banter that Marty and his daughter Francesca naturally have.

Martin Scorsese is an extremely well-known American film director famous for his perfectionisn and obsessive attention to detail. He has spoken frequently about how he does not understand computers and still does most of his work on paper. His daughter Francesca is sixty years his junior and very tech-savvy, with a large following on TikTok. Her videos often feature her playfully bantering with her dad.

Martin Scorsese enlists the help of his daughter, Francesca, to create the star of his next film: a Squarespace website. His famous perfectionism is fully on display as he obsesses over the website’s URL, fonts and copy.

In today’s digitally focused world, it’s not real if it’s not on the internet, which means a beautifully designed website can be the most powerful tool to get your message noticed. Our brief was to demonstrate that fact on and around the Super Bowl in order to drive Squarespace brand awareness.

MARTY & FRANCESCA MAKE A WEBSITE

INT.

MARTIN SCORSESE is in the corner of a stage, pacing in front of

a series of storyboards tacked to the wall. His daughter

FRANCESCA SCORSESE enters.

SQUARESPACE PRESENTS

MARTY & FRANCESCA MAKE A WEBSITE

FRANCESCA

Hey, Dad. What are you doing?

MARTIN

Hey! Hi. I'm trying to make another film. A short

film. A really, really short one. Like, thirty

seconds. And a thirty-second film is much harder

because each scene is like a second, maybe.

The main character happens to be a website. Now,

the thing is, I don't really know what a website

is, or what it thinks about, what it cares about,

if it cares about anything at all. I don't know

if it thinks, if it thinks at all.

I need to sort of get inside the sense of what a

website is. It's almost like I have to create

one.

FRANCESCA

So, design it.

MARTY

Now?

FRANCESCA

Yeah, here. On your computer.

MARTY

Just come over and do it?

FADE IN:

MARTY and FRANCESCA sit down on a couch in front of Marty’s

laptop.

FRANCESCA

Yeah, let’s make it. What’s it about?

MARTY

And intergalactic plea for connection.

FRANCESCA

So, like, Martians?

MARTY

Well, no. It shouldn’t be Martians, because if

they’re Martians, they come from Mars. They’re

right here. I’m talking about intergalactic. Like

another galaxy.

FRANCESCA

Like extraterrestrials. Just in general.

MARTY

Yeah. Extraterrestrials. Maybe for a hundred

years, they’ve been trying to contact us or

connect with us in some way. They’ve been doing

snowstorms in the Sahara and mad rhinos running

down Wall Street. All these little overtures.

They’ve been trying to connect with us. And at

any point, they could have touched down in the

middle of Times Square and just come right out.

But they didn’t. And I think what it is, is that

they’re waiting. They’re waiting to be

discovered.

FRANCESCA

Okay. Well, what do you think they want?

MARTY

To not feel...that they’re alone?

FRANCESCA

So they want a friend?

MARTY

They want us to be friends, they got a real

problem. No, no. Maybe other people, but not us.

FRANCESCA

Okay. Alright. The first thing you need is a

domain.

MARTY

A domain? Right away, stop right there, because

that’s to my mind medieval. I think medieval

things. Domain. You know, King Ethelred the

Unready, he had a domain. It was in England.

FRANCESCA

Mmm...right. No, but it’s the URL. Like, a link.

MARTY

A what?

FRANCESCA

A URL. It’s a link that brings you to the

website.

MARTY

How do you get a link? Seriously?

FRANCESCA

Well, that’s what I’m saying. You create one. Do

you have a name idea?

MARTY

A name. How about, “An outstretched hand across

the cosmos?”

A little smaller.

FRANCESCA

MARTY

Okay. “Hands across the universe.” No. Maybe they

don’t have hands.

FRANCESCA

What do they have?

MARTY

I don’t know what they have. Who knows what they

have?

FRANCESCA

They have, like, tentacles?

MARTY

How about...we’re looking up at them and we say,

“Hello up there. Hello?”

FRANCESCA

But what if it’s from them?

MARTY

Well, it would come from their point of view,

which means...

MARTY & FRANCESCA

Hello down there.

MARTY

Yeah, that’s it. Now you’ve got it.

FRANCESCA goes to Squarespace Domains on her laptop, searches

“Hello Down There” and buys hellodownthere.com

FRANCESCA

So that’ll work. That’s a good headline, too. Do

you like any of these fonts?

FRANCESCA begins cycling through font options for the headline.

MARTY reacts to each one.

MARTY

This one’s too old-fashioned.

FRANCESCA

Okay.

MARTY

This one...it’s nice, but too pretty in a way.

This one is too loud.

FRANCESCA

Right.

MARTY

I mean, it just like bursts into the

conversation.

Oh, this one is like Upper East Side, right? They

read the New Yorker and all that.

Wait. Go back.

No, no. Make that bolder.

Too much.

Too little.

Oh, that’s not bad.

It’s a greeting, and it’s a plea. A yearning.

FRANCESCA

Yeah.

MARTY

If we’re not careful, we could humanize them,

which would really ruin everything.

I’m starting to get it now. I didn’t know a

website could do that.

FRANCESCA

Yeah, I mean it’s basically not real if it’s not

on the internet.

MARTY

This website slaps, kid, doesn’t it?

FRANCESCA

Oh my god.

MARTY

Is that slappin’ or what?

FRANCESCA

No...I...

MARTY

All right, guys, let’s get going.

FRANCESCA

I really regret ever teaching you that.

SQUARESPACE

THE END