Omnium wines, a wine for young people, wanted get in contact with consumers through an innovative activation idea at points of sales.

The Omnium Dialoguizer.

Omniun wines developed the first detector of uncomfortable silences, a mobile APP activated by QR codes in bars and restaurants, which is more than a simple app, it’s a lethal weapon against lack of dialogue.

Consumers had more topics talk about during dates.

There are more relationships that work because they were able to survive uncomfortable silences.

Consumers were able to download the app through the QR codes located in table tents, and to start using the dialoguizer during dates with ladies.

Each time an uncomfortable silence appeared the dialoguizer was activated offering practical solutions to bring up a conversation.