Most cybernauts are young people and use the Internet to communicate through social networks. As a result, Fibertel, the main internet service provider, decided to approach youngsters by means of an action that consisted of producing a professional profile picture so that they are more successful on the net. A TV commercial was made to communicate the action, which tells the story of a young man who does not look good in pictures and because of that is not on social networks. Thanks to Fibertel he is able to look good and appears on the Internet like everybody else.