Argentina is the country with the highest rate of car accidents in the world. The principal cause: ALCOHOL.

Buenos Aires is the city with the most bars in the country. Which is why from the city government we needed to create awareness in youngsters about this tremendous calamity in a very direct way.

In order to create awareness among young people about this calamity, together with the Government of the City of Buenos Aires we decided to put them face to face with the problem.

On a Saturday night, we transformed an entire staff of waiters of one of the most important bars in the city, into a shocking message.

They can create awareness on this matter better than anyone else, before young people lose control of the night.

• The Crashtenders rapidly spread across social networks.

• The Saturday night #crashtenders was trending topic.

• The government of the city of Buenos Aires decided to copy the model in over 100 bars.

• This raised awarness in young people, 911 calls dropped 23%. And 23% are many lives.

With every beer they ordered, the Crashtenders also gave them a coaster with a shocking sign to create awareness: If you don’t want to end up like the waiter, don’t drink and drive.