A teenager discovers a fabulous creature and takes a picture of it. When he posts the unique snapshot on social media, it spreads like wildfire and everyone falls in love with the little creature from the forest that soon gets the name “Gnu Gnu”. But the hype also has its downsides: researchers are looking for gnu gnu and a few people start to fear that the creature could be dangerous.

It reveals a clever twist to resolve of the plot, driving home the lesson about a responsibly handling content on social networks and their dissemination - a topic that could not be more relevant today. Smartphones are a central part of teenagers' everyday lives. They enable uncomplicated communication and connect people. Many users experience painfully that not every moment in life is intended for the public. The film draws attention to more responsibility in dealing with self-produced content.

The production design was meant to be as authentic and realistic as possible. The whole film had to feel like taken from real life and TV. And at the same time the whole film had to be very cinematic and epic. This was a thin line for art direction and production design and involved several aspects from creating original merchandise of the creature as well as the right and realistic environment for the people to live in.