Direct > Use of Media

EGG NIGHT ON THE TILES

LOWE PLUS, London / LOWE PLUS / 2004

CampaignCampaignLayout(opens in a new tab)
Presentation Image
1 of 0 items

Overview

Credits

OVERVIEW

BriefExplanation

Lowe Plus were hosting a Christmas party for Egg. The venue was ‘The Kensington Roof Gardens’ - a garden restaurant on the top of a high rise building in the centre of London. The brief was to design an invitation that would stand out at this busy time of year and make this event seem special.

CampaignDescription

We decided to avoid the cliches of Christmas and concentrate on the specialness of the venue. We sent each person a hand made tile with A Night On The tiles imprinted into it. ‘A Night On The Tiles’ is English slang for a night out at a party and also neatly refers to the unique venue of a roof garden restaurant.

Outcome

Everyone came, we had a great party and furthered our reputation as a creative agency with a major client.

More Entries from Dimensional Mailing in Direct

24 items

Grand Prix Cannes Lions
WARREN

Commercial Public Services

WARREN

VIRGIN, HOST

(opens in a new tab)

More Entries from LOWE PLUS

3 items

Gold Cannes Lions
EGG - WHAT'S IN IT FOR ME?

Integrated Solutions

EGG - WHAT'S IN IT FOR ME?

EGG, LOWE PLUS

(opens in a new tab)