Direct > Use of Media
LOWE PLUS, London / LOWE PLUS / 2004
Overview
Credits
BriefExplanation
Lowe Plus were hosting a Christmas party for Egg. The venue was ‘The Kensington Roof Gardens’ - a garden restaurant on the top of a high rise building in the centre of London. The brief was to design an invitation that would stand out at this busy time of year and make this event seem special.
CampaignDescription
We decided to avoid the cliches of Christmas and concentrate on the specialness of the venue. We sent each person a hand made tile with A Night On The tiles imprinted into it. ‘A Night On The Tiles’ is English slang for a night out at a party and also neatly refers to the unique venue of a roof garden restaurant.
Outcome
Everyone came, we had a great party and furthered our reputation as a creative agency with a major client.
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