Direct > Product/Service

MISSING BOTTLE

OGILVYONE WORLDWIDE, Kuala Lumpur / undefined / 2004

Awards:

Gold Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Presentation Image
1 of 0 items

Overview

Credits

OVERVIEW

BriefExplanation

How do you wish a GUINNESS drinker a happy birthday?

CampaignDescription

A free bottle of GUINNESS of course. Except here, the bottle of GUINNESS has been nicked by the thirsty delivery boy! Disappointment turns into cheers when the recipient discovers that GUINNESS has anticipated this to happen and enclosed a redemption voucher for a free six pack.

Outcome

And what a hit this birthday pack was! As a result, the response rate was positively overwhelming with more than 90% redemption. Based on their feedback, GUINNESS drinkers are now eagerly looking forward to more creative communications from GUINNESS.

More Entries from Fast Moving Consumer Goods in Direct

24 items

Grand Prix Cannes Lions
WARREN

Commercial Public Services

WARREN

VIRGIN, HOST

(opens in a new tab)

More Entries from OGILVYONE WORLDWIDE

24 items

Gold Cannes Lions
MISSING BOTTLE

Fast Moving Consumer Goods

MISSING BOTTLE

OGILVYONE WORLDWIDE

(opens in a new tab)