Direct > Product/Service
THE BETTER YOU KNOW YOUR CUSTOMER
OGILVYONE WORLDWIDE, Frankfurt / SAP DEUTSCHLAND / 2004
Awards:
Overview
Credits
Overview
BriefExplanation
CRM is on everybody's tongue.
No wonder that this subject is steadily becoming more important for companies in the automotive industry. That's why SAP developed a special CRM software-solution for this industry. The goal was to awaken people's interest in it.
CampaignDescription
CRM is a very personal thing. It's logical that the better you know your customers, the more successful your business will be. Just how important it is to be addressed personally was realised by our target group. Every potential client received an original personalised license plate combined with an invitation to an Automotive Symposium.
Outcome
11% registered for the Automotive Symposium.
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