Getulio Vargas Foundation needed a low-costing advertising strategy to promote the Post Graduate Course in Documentary Film to a high qualified audience in present at the Internacional Documentary Filme It´All True (É Tudo Verdade) in Brazil.

We created a flipbook printed back and front. Each side revelead the same story from a difent point of view.

The results: all the classes of the first half of 2009 were full.

Doing so, the flipbook developed a little bit of the theoretical aspects explored in the course. The animation created bye the interaction with the target also highlighted the practical aspects of the course. The promotion, originaly printed 1,000 units, needed a distribution of 2,500 extra units, increasing awareness and attracting attention to the Post Graduate Course in Documentary Film.