Task:Launch the new Beetle to bring the spirit of the original Beetle to the 21stcentury. We wanted people to forget about the New Beetle launched adecade ago for its cute, not cool, girly image. The 21st Century Beetle was tobe as iconic as the original one, more masculine, more sporty, more dynamic.Idea:To create a new icon, another icon had to be destroyed: the vases used in theNew Beetle as reminiscence to the past and the flowers as a symbolism forthe hippie generation of the 1960s.Solution:Using the creative power of destruction, we filmed the killing of vases full offlowers in slow motion. And thus beautifully declared the end of the past andthe beginning of a new future.