Social and Influencer > Social Insights & Engagement

SUPER WENDY'S WORLD

VMLY&R, Kansas City / WENDY'S / 2021

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Audience Targeting / Engagement Strategies in Social and Influencer

24 items

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SUPERB OWL

Real-time Response

SUPERB OWL

REDDIT, R/GA

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BEE_INFLUENCER

Community Management

BEE_INFLUENCER

FONDATION DE FRANCE, PUBLICIS CONSEIL

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Gold Cannes Lions
SUPER WENDY'S WORLD

Audience Targeting / Engagement Strategies

SUPER WENDY'S WORLD

WENDY'S, VMLY&R

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#STILLSPEAKINGUP DEEPTRUTH

Innovative Use of Influencers

#STILLSPEAKINGUP DEEPTRUTH

PROPUESTA CÍVICA + REPORTERS SANS FRONTIERES, PUBLICIS MEXICO

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Silver Cannes Lions
RAISING PROFILES

Audience Targeting / Engagement Strategies

RAISING PROFILES

THE BIG ISSUE & LINKEDIN, FCB INFERNO

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$5 MISSING MENU MEAL TIKTOK

Real-time Response

$5 MISSING MENU MEAL TIKTOK

ARBY'S, FALLON

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#FREECUTHBERT

Real-time Response

#FREECUTHBERT

ALDI, McCANN

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SUPER WENDY'S WORLD

Innovative Use of Community

SUPER WENDY'S WORLD

WENDY'S, VMLY&R

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Silver Cannes Lions
BEE_INFLUENCER

Innovative Use of Influencers

BEE_INFLUENCER

FONDATION DE FRANCE, PUBLICIS CONSEIL

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THE BREAD EXAM

Innovative Use of Influencers

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

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Silver Cannes Lions
SUPERB OWL

Content Placement

SUPERB OWL

REDDIT, R/GA

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#STILLSPEAKINGUP DEEPTRUTH

Cultural Insight

#STILLSPEAKINGUP DEEPTRUTH

PROPUESTA CÍVICA + REPORTERS SANS FRONTIERES, PUBLICIS MEXICO

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Bronze Cannes Lions
WHOPPER REPLY

Retail

WHOPPER REPLY

BURGER KING, UNCLE GREY

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Bronze Cannes Lions
BEE_INFLUENCER

Not-for-profit / Charity / Government

BEE_INFLUENCER

FONDATION DE FRANCE, PUBLICIS CONSEIL

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Bronze Cannes Lions
PLAYLIST TIMER

Audience Targeting / Engagement Strategies

PLAYLIST TIMER

BARILLA, PUBLICIS ITALY

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Bronze Cannes Lions
THE OREO DOOMSDAY VAULT

Real-time Response

THE OREO DOOMSDAY VAULT

OREO, THE COMMUNITY

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Bronze Cannes Lions
EARTH IS SAYING

Social Data & Insight

EARTH IS SAYING

GREENPEACE, GREY COLOMBIA

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Bronze Cannes Lions
THE UNFINISHED VOTES

New Realities & Voice-activation

THE UNFINISHED VOTES

CHANGE THE REF, McCANN HEALTH

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Bronze Cannes Lions
PEDESTAL PROJECT

New Realities & Voice-activation

PEDESTAL PROJECT

COLOR OF CHANGE, BBDO

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ABOLISH PARAGRAPH 219A

Organic Reach & Influence

ABOLISH PARAGRAPH 219A

TERRE DES FEMMES, GREY HAMBURG

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CHIPOTLE X E.L.F. COSMETICS

Partnerships

CHIPOTLE X E.L.F. COSMETICS

CHIPOTLE MEXICAN GRILL AND E.L.F. COSTMETICS, DAY ONE AGENCY

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Bronze Cannes Lions
GOLDFISH GO FOR THE HANDFUL

Partnerships

GOLDFISH GO FOR THE HANDFUL

CAMPBELL'S, SAATCHI & SAATCHI

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Bronze Cannes Lions
THE CLEAN JERSEY SWAP

Innovative Use of Influencers

THE CLEAN JERSEY SWAP

PROCTER & GAMBLE, SAATCHI & SAATCHI

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Bronze Cannes Lions
WHEN WILL SHE BE RIGHT?

Social Film

WHEN WILL SHE BE RIGHT?

UN WOMEN AUSTRALIA, THE MONKEYS, PART OF ACCENTURE INTERACTIVE

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More Entries from VMLY&R

24 items

Grand Prix Cannes Lions
THE KILLER PACK

OTC Products / Devices

THE KILLER PACK

MAXX FLASH, VMLY&R

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Grand Prix Cannes Lions
KEEPING FORTNITE FRESH

Innovative Use of Community

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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Grand Prix Cannes Lions
I WILL ALWAYS BE ME

Non-Regulated

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

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Gold Cannes Lions
LAUGH TRACKER

Data-enhanced Creativity

LAUGH TRACKER

TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT, VMLY&R

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Gold Cannes Lions
LOS SANTOS +3°C

Gaming

LOS SANTOS +3°C

GREENPEACE, VMLY&R

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Gold Cannes Lions
SUPER WENDY'S WORLD

Audience Targeting / Engagement Strategies

SUPER WENDY'S WORLD

WENDY'S, VMLY&R

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Gold Cannes Lions
I WILL ALWAYS BE ME

Script

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

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Gold Cannes Lions
LOS SANTOS +3ºC

Brand Integration for Games

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

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Gold Cannes Lions
KEEPING FORTNITE FRESH

Use of Social Platforms

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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Gold Cannes Lions
LOS SANTOS +3°C

Brand Integration for Games

LOS SANTOS +3°C

GREENPEACE, VMLY&R

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Gold Cannes Lions
KEEPING FORTNITE FRESH

Excellence in Brand Integration for Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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Gold Cannes Lions
DOGS WITHOUT BORDERS

Reduced Inequalities

DOGS WITHOUT BORDERS

SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY), VMLY&R

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Gold Cannes Lions
FITCHIX

Promotional Items & Printed Media

FITCHIX

HONEST EGGS CO., VMLY&R

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Gold Cannes Lions
I WILL ALWAYS BE ME

Corporate Purpose & Social Responsibility

I WILL ALWAYS BE ME

DELL TECHNOLOGIES & INTEL, VMLY&R

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Silver Cannes Lions
FITCHIX

Food & Drink

FITCHIX

HONEST EGGS CO., VMLY&R

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Silver Cannes Lions
THE SMILE THAT CHANGED AN INDUSTRY

Consumer Goods

THE SMILE THAT CHANGED AN INDUSTRY

COLGATE-PALMOLIVE, VMLY&R

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Silver Cannes Lions
DOGS WITHOUT BORDERS

Healthcare

DOGS WITHOUT BORDERS

SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY), VMLY&R

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Silver Cannes Lions
KEEPING FORTNITE FRESH

Gaming

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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Silver Cannes Lions
THE KILLER PACK

Product Innovation

THE KILLER PACK

MAXX FLASH, VMLY&R

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Silver Cannes Lions
KEEPING FORTNITE FRESH

Live Broadcast / Live Streaming

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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Silver Cannes Lions
LOS SANTOS +3ºC

Live Gaming Experience

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

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Silver Cannes Lions
ADELI

Brand-led Education & Awareness

ADELI

UNIPADS, VMLY&R

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Silver Cannes Lions
KEEPING FORTNITE FRESH

Audience Tagerting / Engagement Strategies

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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Silver Cannes Lions
KEEPING FORTNITE FRESH

Branded Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

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