30,000 pieces of advertising were sampled on traffic lights and were made from floor tiles with a sticker on it's back. The sticker indicated the place were it could be found, and the price of the sale. The only extra expenses were related to the printing of the sticker.

The floor has an expiration date and the product was next to it. In addition to this, the storage cost for the stock is high. For this reason “EL CERAMICON” presented us with the challenge of selling 2 MILLION PIECES OF FLOOR TILES IN 2 MONTHS.

By the time the samples were being given away the pilots drew the audiences attention to them and “they even thought they were chocolates” because of it’s shape and size. In a record time of 3 weeks the entire stock of floor tiles was sold with this activity.

“EL CERAMICON” motivate the housewife to give a new appearance to the floor for their homes at the best price and great quality reflected on the tile sample they received.

Placing people giving away “Flyers” made from pieces of tiles in the traffic lights near the stores of “EL CERAMICON” motivate the housewife to give a new appearance to the floor for their homes at the best price and great quality reflected on the tile sample they received.