In Guatemala over 1,200 children disappear each year; more than 3 per day.

They are victims of illegal adoptions, sexual slavery, organ trafficking, and labor exploitation. They disappear leaving their families, friends and even their toys behind.

Because when a child disappears, he/she leaves an orphan toy.

Kasperle, the toy store that knows more about toys in Guatemala, was the only one that could help those toys to get their children back.

1.5$ million in Free Media. News was on the cover of two major newspapers of the country: Prensa Libre and Siglo XXI. Notes regarding the march were issued in Prime Time of the most important TV channels of the country: Canal 7, Guatevisión, Azteca TV and news continued three days following the march.

12M of prints in Internet.

According to a report from the Secretariat of Social Communication of the Republic of Guatemala, one week later, more than 50 children returned to their homes.

We blocked one of the most important avenues of the city and divert transit imitating a peaceful march. Then, we installed mobile platforms in the entire street, and over a 1,000 toys bearing a banner of each missing child in the country were on the platform.

Toys marched alongside the leading media in the country, families of missing children, opinion leaders, politicians, UNICEF, representatives of President's Office and the Secretariat of Social Communication of the Republic of Guatemala, and more than 12 social organizations.

Launched “jugueteshuerfanos.org”, which provided a centralized search system that unifies allegations of missing persons and information.

We created a toy march to protest peacefully against the disappearance of children in the country. Toys march by Kasperle. Thousands of toys took the main street of Guatemala and marched under the slogan "A missing child, an orphan toy."

Each toy carried a banner with a photo of a missing child. The march was headed by the favorite toys of those children, pulled by parents of missing children and accompanied by the most important social organizations in the country, opinion leaders, hundreds of families and people who spontaneously joined the march.