The song in itself had a lot of success, and was a hit during the Christmas and New Year holidays.

I Know what you drank last holidays!BRAHVA is a relatively new brand in Guatemala, and it is trying to introduce itself in the market. Our challenge is to put BRAHVA brand as the top brand for consumers.

Thanks to the success they had, the group gave a concert in February where all the people were singing their song… the concert was an ideal location for us to put accross our subliminal message: everybody was shouting out BRAHVA !!! .

Finally we decided to work with a very catchy song by a very popular Spanish group, Mago de oz.

In their song "Inn of the dead", they ask listeners to make a toast to freedom with beer: We placed a brahva seal just in the moment they sang the word BEER, so people relate the beer of the song with the BRAHVA brand.We put this song on all Guatemalan radio stations!

The Idea: To choose a song where we could introduce a BRAHVA subliminal message.