The Ultimate Coach concept, now implemented and analyzed by a professional gamer, perfectly exemplifies how leveraging FC 24's advanced technologies, including Hypermotion, Insight Overlays, and Playstyles, the platform generates valuable data from gaming simulations. Through the expertise of the gamer, this data is translated into innovative strategies aimed at elevating the performance of a top-tier football team in the 2024 season.

By incorporating personalized insights and interactive elements, this data-driven approach not only enhances the customer experience but also yields tangible outcomes, such as improved team dynamics and gameplay tactics.

In Ecuador, Emelec's E-sports Club stands alone, providing monthly salaries to its e-sports athletes for training and club involvement. This highlights a glaring reality: among over 14,000 professional gamers in the country, only six receive regular compensation, dampening the spirits of the gaming community and signaling limited career opportunities in this field.

Xtrim, aimed to emphasize the importance of this profession in the real world and ignite a cultural shift in both traditional football and the emerging E-sports landscape. The Ultimate Coach embodies our brand's commitment to the future of gaming, adding value to this discipline while enhancing the performance of a top-tier team through advanced video game technology integration.

After two decades, Club Sport Emelec faced relegation in the Ecuadorian football championship. Meanwhile, Emelec's EA Sports team excelled, winning the E-Liga Pro and securing a spot in the E-Libertadores. Xtrim, the internet service provider and proud sponsor of Emelec, aimed to uplift fans amid the team's challenges. Recognizing an opportunity, we sought to merge both worlds, blending virtual success with real-world impact.

Our goal: leverage Emelec's EA Sports team progress to inspire change on the real field. We wanted to translate gaming achievements into tangible results, uniting digital and real-life realms to transform sports culture in Ecuador with gaming technology.

We recruited Sebastian Esparza, E-Emelec’s gaming champion, to join Emelec's coaching staff. He meticulously analyzed data from his FC24 matches, gaining insights into each player's tactics, movements, and strengths, simulating real-world scenarios for Emelec. Esparza collaborated with Emelec's head coach, Hernán Torres, during the LigaPro 2024 tournament to develop strategies enriched with data from the video game.

The traditional coaching approach relies on analyzing past matches, leaving room for error. Typically, team improvement is measured solely by match outcomes. However, integrating video game technology allows for assessing various game scenarios, empowering the coaching staff to analyze lineups, tactics, and playing styles without compromising performance

Sebastián Esparza uses FC24 to analyze potential season rivals. He plays about 100 matches against each opponent to spot Emelec's weaknesses. Then, he plays an extra 200 matches, focusing on testing lineups and adjusting play styles. FC24's technologies evaluate various team aspects, consuming over 83.33 hours in 10 days.

Hypermotion technology captures real-life football motions, enhancing realism. The Precision Pass mechanic in Playstyles enables Sebas to execute various tactics with precision later discussed with the Head Coach.

In a world where artificial intelligence learns faster and processes vast amounts of information, we succeeded in humanizing data and turning our gamer into a source of information. Video game technology allows him to examine and learn about potential scenarios Emelec may face, but the final decision rests with Sebastián and Emelec’s coaching staff.

The gaming platform isn't designed to analyze and deliver a final result like a computer would. By involving a gaming expert to utilize this technology and interpret new opportunities, we're innovating in the gaming world. What once seemed like a simple football video game is now a tool for improving real-life sports.

Results in team performance:

Spending 83.28 hours on FC24 before each game is creating a unique reality

+ 21% boost in goals scored

+ 14.2% more big chances per game

+ 6.1% higher ball possession

+ 17.4% more duels won per game

(According to Sofascore compared to last season in four matches after the implementation of Ultimate Coach)

Brand results:

-Change in Behavior: Two new sport Clubs (Patria and Barcelona) are now requesting Xtrim’s sponsorship and to implement the Ultimate Coach initiative.