Radio and Audio > Product & Service

GANDHI

LG2, Quebec / SOCIETE DE L'ASSURANCE AUTOMOBILE DU QUEBEC / 2015

Awards:

Silver Cannes Lions
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MP3 Original Language

Overview

Credits

Overview

BriefExplanation

Radio is a medium of choice, since people listen to it in their cars where they are tempted to text and drive.

ScriptInEnglish

MVO: On January 30th, 1948, Ghandi died for his message of peace and non-violence.

On April 4th, 1968, Martin Luther King died for his message of desegregation.

On November 27th, 1978, Harvey Milk died for his message of respect for gay rights.

On May 17th, 2014, Julie Dubé died for her message: “Did you rent the movie?”

Don’t risk your life for a trivial message. Don’t text and drive.

La Société de l’assurance automobile du Québec

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