Results: - Achieved maximum attendance based on the capacity of the three performance areas.- Second edition of the Festival now in the works.- Covered by a number of local, national, and international media.- More than 63,000 views of the video on YouTube.

Creative Execution: A magic trick performed on a billboard.

The objective was to promote the first edition of Quebec City Magic Festival with a limited budget (Global budget: media + production = $5,000).Due to a limited budget, we focused our efforts on a single media—one billboard—over a short period.For 2 weeks before the event, we rolled out the concept on THE MOST visible billboard in downtown Quebec City, located less than 500 feet from the square where most of the festival shows were held.