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WHYBIN\TBWA\TEQUILA SYDNEY, Sydney / STIHL AUSTRALIA / 2012
Overview
Credits
Synopsis
The backyard is an Australian institution. It’s part of the culturalpsyche - as Aussie as BBQ’s, meat pies, cricket and kangaroos. Yettoday, Australians are spending far too much time online and indoors,doing the things they used to do outdoors. So STIHL, the leading powertool company in Australia, took it upon themselves to reclaim theAussie backyard and tell the country to Get Real Get Outside. Thiscommercial takes an ironic look at a number of indoor scenarios byplacing them outdoors in the backyard. Each scenario is represented asa digital 'pixilated' version of the real thing to demonstrate justhow silly things have become. A digital dog, a digital vegetablegarden, and digital speech bubbles all depict the things people spendhours doing online every single day.
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