Entertainment > Branded Entertainment

UNDERDOG DOCUMENTARY

WHYBIN\TBWA\TEQUILA SYDNEY, Sydney / MARS / 2012

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Overview

Credits

More Entries from Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s) in Entertainment

24 items

Grand Prix Cannes Lions
CULTIVATE CAMPAIGN

Best integrated content campaign

CULTIVATE CAMPAIGN

CHIPOTLE, CREATIVE ARTISTS AGENCY

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Gold Cannes Lions
THE GREAT CRUSADE

Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand

THE GREAT CRUSADE

QANTAS, WONDER

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Gold Cannes Lions
MFCEO

Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand

MFCEO

K-SWISS, 72ANDSUNNY

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Gold Cannes Lions
GT ACADEMY USA

Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)

GT ACADEMY USA

NISSAN, TBWA\CHIAT\DAY LA

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Gold Cannes Lions
POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD

Best brand or product integration into a feature film

POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD

HYATT HOTELS, WARRIOR POETS

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Gold Cannes Lions
WHEAT THINS & COLBERT

Best brand or product integration into an existing TV show or series

WHEAT THINS & COLBERT

KRAFT, STARCOM MEDIAVEST GROUP

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Gold Cannes Lions
NATURE VALLEY TRAIL VIEW

Best use of brand sponsorship integration (where there is no product overtly displayed in the film, show, event etc. but it is aligned to a brand message)

NATURE VALLEY TRAIL VIEW

GENERAL MILLS, McCANN ERICKSON

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Gold Cannes Lions
NEW YORK WRITES ITSELF

Best use or integration of user-generated content

NEW YORK WRITES ITSELF

VILLAGE VOICE / NEW YORK TYPES, LEO BURNETT NEW YORK

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Gold Cannes Lions
THE BEAUTY OF A SECOND

Best use or integration of user-generated content

THE BEAUTY OF A SECOND

MONTBLANC, LEO BURNETT

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Gold Cannes Lions
GREAT PAPER AIRPLANE PROJECT

Best use or integration of experiential events

GREAT PAPER AIRPLANE PROJECT

PIMA AIR & SPACE MUSEUM, BBDO SAN FRANCISCO

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Gold Cannes Lions
BE THE COACH

Best use or integration of experiential events

BE THE COACH

SOUTH AFRICAN BREWERIES, OGILVY CAPE TOWN

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Gold Cannes Lions
THE MOST POPULAR SONG

Best use or integration of music

THE MOST POPULAR SONG

BANCO POPULAR DE PUERTO RICO, JWT SAN JUAN

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Gold Cannes Lions
THE RETURN OF DICTATOR BEN ALI

Best use or integration of offline media such as print, outdoor etc

THE RETURN OF DICTATOR BEN ALI

ENGAGEMENT CITOYEN, MEMAC OGILVY LABEL TUNISIA

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Gold Cannes Lions
SNOOP DOGG'S ROLLING WORDS

Best use or integration of offline media such as print, outdoor etc

SNOOP DOGG'S ROLLING WORDS

SNOOP DOGG, PEREIRA & O'DELL

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Gold Cannes Lions
I AM PLAYR

Best use or integration of gaming

I AM PLAYR

NIKE, WE R INTERACTIVE

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Gold Cannes Lions
THE MUSEUM OF ME

Best use or integration of digital media

THE MUSEUM OF ME

INTEL, PROJECTOR

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Gold Cannes Lions
NATURE VALLEY TRAIL VIEW

Best use or integration of digital media

NATURE VALLEY TRAIL VIEW

GENERAL MILLS, McCANN ERICKSON

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Gold Cannes Lions
CORRIDA SP-RIO

Best use or integration of digital media

CORRIDA SP-RIO

NIKE, LIVEAD

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Gold Cannes Lions
MFCEO

Best integrated content campaign

MFCEO

K-SWISS, 72ANDSUNNY

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Silver Cannes Lions
EVERYTHING TO PROVE

Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)

EVERYTHING TO PROVE

GATORADE, VML

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Silver Cannes Lions
OFFICE WAR - HELPING GERMANY HAVE FUN AT WORK

Best brand or product integration into an existing TV show or series

OFFICE WAR - HELPING GERMANY HAVE FUN AT WORK

HASBRO, MEDIACOM AGENTUR FÜR MEDIENBERATUNG

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Silver Cannes Lions
A STEP FROM ZERO

Best use or integration of user-generated content

A STEP FROM ZERO

COCA-COLA, OGILVY FRANCE

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Silver Cannes Lions
PROJECT IMAGIN8ION

Best use or integration of user-generated content

PROJECT IMAGIN8ION

CANON, GREY NEW YORK

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Silver Cannes Lions
AUTODANCE

Best use or integration of user-generated content

AUTODANCE

UBISOFT, CP+B

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More Entries from WHYBIN\TBWA\TEQUILA SYDNEY

24 items

Gold Cannes Lions
M.J BALE GRAZED ON GREATNESS

Consumer Goods, including FMCG and Household Products

M.J BALE GRAZED ON GREATNESS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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Gold Cannes Lions
M.J BALE GRAZED ON GREATNESS

Best Use of Sponsorship

M.J BALE GRAZED ON GREATNESS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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Silver Cannes Lions
GRAZED ON GREATNESS

Best Use of Branded Content & Sponsorship

GRAZED ON GREATNESS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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Silver Cannes Lions
M.J BALE GRAZED ON GREATNESS

Best Integrated Campaign Led by PR

M.J BALE GRAZED ON GREATNESS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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Silver Cannes Lions
M.J BALE GRAZED ON GREATNESS

Other Consumer Products (including Durable Goods)

M.J BALE GRAZED ON GREATNESS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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Silver Cannes Lions
NRMA CAR CREATION

Best Integrated Campaign Led by Direct Marketing

NRMA CAR CREATION

INSURANCE AUSTRALIA GROUP, WHYBIN\TBWA\TEQUILA SYDNEY

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Bronze Cannes Lions
NRMA CAR CREATION

Ambient Media (Large Scale)

NRMA CAR CREATION

INSURANCE AUSTRALIA GROUP, WHYBIN\TBWA\TEQUILA SYDNEY

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Bronze Cannes Lions
M.J BALE GRAZED ON GREATNESS

Best Integrated Campaign Led by Direct Marketing

M.J BALE GRAZED ON GREATNESS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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Shortlisted Cannes Lions
PEDIGREE ADOPTION DRIVE

Titanium and Integrated

PEDIGREE ADOPTION DRIVE

MARS, WHYBIN\TBWA\TEQUILA SYDNEY

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Shortlisted Cannes Lions
UNDERDOG DAY

Best Use of Experiential Marketing in a Promotional Campaign

UNDERDOG DAY

MARS, WHYBIN\TBWA\TEQUILA SYDNEY

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Shortlisted Cannes Lions
NRMA CAR CREATION

Best Use of Special Events and Stunt/Live Advertising

NRMA CAR CREATION

INSURANCE AUSTRALIA GROUP, WHYBIN\TBWA\TEQUILA SYDNEY

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Shortlisted Cannes Lions
LIP LICKER

Pharmacy

LIP LICKER

PFIZER, WHYBIN\TBWA\TEQUILA SYDNEY

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Shortlisted Cannes Lions
NRMA CAR CREATION

Financial Products & Services

NRMA CAR CREATION

INSURANCE AUSTRALIA GROUP, WHYBIN\TBWA\TEQUILA SYDNEY

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DIFFERENTIATION MAKES A MASSIVE DIFFERENCE

Creative Effectiveness

DIFFERENTIATION MAKES A MASSIVE DIFFERENCE

IAG, WHYBIN\TBWA\TEQUILA SYDNEY

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GET REAL. GET OUTSIDE

Art Direction

GET REAL. GET OUTSIDE

STIHL AUSTRALIA, WHYBIN\TBWA\TEQUILA SYDNEY

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NRMA CAR CREATION

Titanium and Integrated

NRMA CAR CREATION

INSURANCE AUSTRALIA GROUP, WHYBIN\TBWA\TEQUILA SYDNEY

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STEALING YOUR DREAMS

Titanium and Integrated

STEALING YOUR DREAMS

RABODIRECT, WHYBIN\TBWA\TEQUILA SYDNEY

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GRAZED ON GREATNESS

Titanium and Integrated

GRAZED ON GREATNESS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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NRMA CAR CREATION

Best Use of Experiential Marketing in a Promotional Campaign

NRMA CAR CREATION

INSURANCE AUSTRALIA GROUP, WHYBIN\TBWA\TEQUILA SYDNEY

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NISSAN MICRA LANE

Best Use of Experiential Marketing in a Promotional Campaign

NISSAN MICRA LANE

NISSAN, WHYBIN\TBWA\TEQUILA SYDNEY

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GRAZED ON GREATNESS - SEEDS

Flat Mailing

GRAZED ON GREATNESS - SEEDS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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UNDERDOG DOCUMENTARY

Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)

UNDERDOG DOCUMENTARY

MARS, WHYBIN\TBWA\TEQUILA SYDNEY

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GRAZED ON GREATNESS

Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)

GRAZED ON GREATNESS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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CLEAR CUT COMPETITION

Augmented Mobile Experience

CLEAR CUT COMPETITION

COOPERS / PREMIUM BEVERAGES, WHYBIN\TBWA\TEQUILA SYDNEY

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