Brand Experience and Activation > Use of Promo & Activation

UNDERDOG DAY

WHYBIN\TBWA\TEQUILA SYDNEY, Sydney / MARS / 2012

Awards:

Shortlisted Cannes Lions

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More Entries from Best Use of Experiential Marketing in a Promotional Campaign in Brand Experience and Activation

24 items

Grand Prix Cannes Lions

Financial Products & Servcies

SMALL BUSINESS GETS AN OFFICIAL DAY

AMERICAN EXPRESS, CRISPIN PORTER + BOGUSKY

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Gold Cannes Lions

Best Use of Experiential Marketing in a Promotional Campaign

INSIGHT

SAMSUNG, CHEIL WORLDWIDE

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Gold Cannes Lions

Best Use of Experiential Marketing in a Promotional Campaign

THE RETURN OF DICTATOR BEN ALI

ENGAGEMENT CITOYEN, MEMAC OGILVY LABEL TUNISIA

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Gold Cannes Lions

Best Use of Ambient in a Promotional Campaign

SPRITE SHOWER

COCA-COLA, OGILVY BRASIL

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Gold Cannes Lions

Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail

PUSH TO ADD DRAMA

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

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Gold Cannes Lions

Best Temporary In-Store Displays in a Promotional Campaign

LEGO BUILDERS OF SOUND

SERVICEPLAN

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Gold Cannes Lions

Best Use of Broadcast in a Promotional Campaign

INTEGRATION DAY

COORDOWN ONLUS, SAATCHI & SAATCHI

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Gold Cannes Lions

Best Use of Broadcast in a Promotional Campaign

DONATION GLASSES

MARS, COLENSO BBDO

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Gold Cannes Lions

Best Use of Print or Standard Outdoor in a Promotional Campaign

MOBILE MEDIC

AUSTRALIAN DEFENCE FORCE, GEORGE PATTERSON Y&R

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Gold Cannes Lions

Best Use of Other Digital Media in a Promotional Campaign

MOBILE MEDIC

AUSTRALIAN DEFENCE FORCE, GEORGE PATTERSON Y&R

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Gold Cannes Lions

Best use of Social Media Marketing in a Promotional Campaign

LG THIEF

LG, Y&R AMSTERDAM

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Gold Cannes Lions

Food and Non-Alcholic Drinks

RECIPE RECEIPT

UNILEVER, OGILVY BRASIL

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Gold Cannes Lions

Alcoholic Drinks

BIKERS

CARLSBERG, DUVAL GUILLAUME MODEM

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Gold Cannes Lions

Publications & Media

PUSH TO ADD DRAMA

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

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Gold Cannes Lions

Public Health & Safety, Pubic Awareness Messages

HELP I WANT TO SAVE A LIFE

HELP REMEDIES, DROGA5

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Gold Cannes Lions

Public Health & Safety, Pubic Awareness Messages

THE RETURN OF DICTATOR BEN ALI

ENGAGEMENT CITOYEN, MEMAC OGILVY LABEL TUNISIA

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Gold Cannes Lions

Best Integrated Campaign Led by Promotion and Activation

SORRY ABOUT THE TWIGS, FOLKS

DB BREWERIES, COLENSO BBDO

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Gold Cannes Lions

Best Integrated Campaign Led by Promotion and Activation

INSIGHT

SAMSUNG, CHEIL WORLDWIDE

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Silver Cannes Lions

Best Use of Experiential Marketing in a Promotional Campaign

REAL FRUIT BOXES

CAMP NECTAR, AGE ISOBAR

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Silver Cannes Lions

Best Use of Experiential Marketing in a Promotional Campaign

CURIOSISM

ESTADO DE SAO PAULO, F/NAZCA SAATCHI & SAATCHI

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Silver Cannes Lions

Best Use of Experiential Marketing in a Promotional Campaign

HOT WHEELS FOR REAL

MATTEL, MISTRESS

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Silver Cannes Lions

Best Use of Guerilla Marketing in a Promotional Campaign

THE INVISIBLE DRIVE

DAIMLER, JUNG von MATT

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Silver Cannes Lions

Best Use of Guerilla Marketing in a Promotional Campaign

RIVERS OF LIGHT

MINISTRY OF DEFENCE, LOWE-SSP3

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Silver Cannes Lions

Best Use of Shopper Marketing in a Promotional Campaign

THE WORLD´S FASTEST PURCHASE

PUMA, CIRCUS DF

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More Entries from WHYBIN\TBWA\TEQUILA SYDNEY

24 items

Gold Cannes Lions

Consumer Goods, including FMCG and Household Products

M.J BALE GRAZED ON GREATNESS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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Gold Cannes Lions

Best Use of Sponsorship

M.J BALE GRAZED ON GREATNESS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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Silver Cannes Lions

Best Use of Branded Content & Sponsorship

GRAZED ON GREATNESS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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Silver Cannes Lions

Best Integrated Campaign Led by PR

M.J BALE GRAZED ON GREATNESS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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Silver Cannes Lions

Other Consumer Products (including Durable Goods)

M.J BALE GRAZED ON GREATNESS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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Silver Cannes Lions

Best Integrated Campaign Led by Direct Marketing

NRMA CAR CREATION

INSURANCE AUSTRALIA GROUP, WHYBIN\TBWA\TEQUILA SYDNEY

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Bronze Cannes Lions

Ambient Media (Large Scale)

NRMA CAR CREATION

INSURANCE AUSTRALIA GROUP, WHYBIN\TBWA\TEQUILA SYDNEY

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Bronze Cannes Lions

Best Integrated Campaign Led by Direct Marketing

M.J BALE GRAZED ON GREATNESS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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Shortlisted Cannes Lions

Titanium and Integrated

PEDIGREE ADOPTION DRIVE

MARS, WHYBIN\TBWA\TEQUILA SYDNEY

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Shortlisted Cannes Lions

Best Use of Experiential Marketing in a Promotional Campaign

UNDERDOG DAY

MARS, WHYBIN\TBWA\TEQUILA SYDNEY

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Shortlisted Cannes Lions

Best Use of Special Events and Stunt/Live Advertising

NRMA CAR CREATION

INSURANCE AUSTRALIA GROUP, WHYBIN\TBWA\TEQUILA SYDNEY

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Shortlisted Cannes Lions

Pharmacy

LIP LICKER

PFIZER, WHYBIN\TBWA\TEQUILA SYDNEY

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Shortlisted Cannes Lions

Financial Products & Services

NRMA CAR CREATION

INSURANCE AUSTRALIA GROUP, WHYBIN\TBWA\TEQUILA SYDNEY

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Creative Effectiveness

DIFFERENTIATION MAKES A MASSIVE DIFFERENCE

IAG, WHYBIN\TBWA\TEQUILA SYDNEY

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Art Direction

GET REAL. GET OUTSIDE

STIHL AUSTRALIA, WHYBIN\TBWA\TEQUILA SYDNEY

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Titanium and Integrated

NRMA CAR CREATION

INSURANCE AUSTRALIA GROUP, WHYBIN\TBWA\TEQUILA SYDNEY

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Titanium and Integrated

STEALING YOUR DREAMS

RABODIRECT, WHYBIN\TBWA\TEQUILA SYDNEY

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Titanium and Integrated

GRAZED ON GREATNESS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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Best Use of Experiential Marketing in a Promotional Campaign

NRMA CAR CREATION

INSURANCE AUSTRALIA GROUP, WHYBIN\TBWA\TEQUILA SYDNEY

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Best Use of Experiential Marketing in a Promotional Campaign

NISSAN MICRA LANE

NISSAN, WHYBIN\TBWA\TEQUILA SYDNEY

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Flat Mailing

GRAZED ON GREATNESS - SEEDS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)

UNDERDOG DOCUMENTARY

MARS, WHYBIN\TBWA\TEQUILA SYDNEY

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Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)

GRAZED ON GREATNESS

M.J. BALE, WHYBIN\TBWA\TEQUILA SYDNEY

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Augmented Mobile Experience

CLEAR CUT COMPETITION

COOPERS / PREMIUM BEVERAGES, WHYBIN\TBWA\TEQUILA SYDNEY

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