Media Markt needed a Chinese New Year campaign. Our insight is that Chinese want to start the New Year with good luck and a new haircut is one way to bring luck.

Media Markt also wanted to get lucky by driving people into the stores. Our promotion let customers decide how much they wanted to cut the prices.

Over two weeks 8,345 people participated in the promotion and sales jumped by 58%.

All they had to do was cut their hair. The more they cut, the more we cut. We let everyone know about our promotion via outdoor and social media.

We launched the campaign on social media sites and with outdoor posters. People then came into our stores to participate in the promotion. Photos and video organically spread around. Once the promotion finished, we released a film to reinforce the fun of our client’s brand.