Design > Communication Design

MINI FAN, KISS, HANDKERCHIEF

LEAGAS DELANEY SHANGHAI, Shanghai / HEINZ / 2014

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Overview

Credits

OVERVIEW

BriefExplanation

The challenge was for our product to stand out in a cluttered marketplace full of advertising that all looks the same.

ClientBriefOrObjective

Our client needed to dramatize the contrast of hotness and sweetness in their product.

Implementation

Our design decision came from us wanting to dramatize the contrast of hotness and sweetness in the product. We used mixed media of illustration and 3D. The illustration depicts dark humor of the hotness and the 3D brought out the sweetness of our product.

Outcome

The sales on this product increased by 60%

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