To attract an audience that spends more and more time on social media, the National Museum of Fine Arts, in Rio de Janeiro, simply placed fun a popular hashtags under their artworks. Creating the "Hashtags of Arts Exhibition". By walking through the museum corridors, people could see more than 250 hashtags under 40 artworks, giving the public a fresh way to look at secular paintings and showing them that everything they like on social media is also on the museum's walls. The hashtags were always based on the history of the paintings. To enhance the experience, we created an audio guide that could be accessed on the museum's Instagram highlights. The audio guide explained the history of the paintings through the language of the hashtags.