Soccer is passionate sport. In Brazil is just like religion. But unlike religion, soccer is all about the show. The entertainment. Brazilians love soccer.

Flamengo is a Brazilian football club with more than 40 million fans. It's It is recognised for being a team of the people. A team that has fans from all social classes, ethnicities, genres etc.

Visually impaired. In Brazil, they are about 6.5 million. Like everyone else, they also like football.

They have a disability but that doesn't mean they shouldn't be able to enjoy their life as much as everyone.

In Brazil, a law that guarantees free access to the games for the blind. For them and for their companion.

However, they can't always rely on friends or family to escort them. Which makes the law useless. For Flamengo, that means less fans in the stadium. For the blind it means they can't cheer for their team. It's being unable to live their life to the full.

We created an online platform to connect the visually impaired and non-disabled Flamengo fans who might be interested in aiding them. The platform was designed to be totally accessible to the visually impaired using native APIs from each device. With their data we matched people who live close to each other and set them up for the next game.

We created a digital data platform (desktop and mobile) that was designed to be totally accessible to the visually impaired using native APIs from each device. That means the blind can hear all the site's contents and interact with them. Then, we launched an emotional video in Flamengo's social medias to call people to sign up.

Obviously, there were 2 videos. One for the general fans and another one based on audio description for the blind. After gathering their data we set them up for each following game.

For each game we've published posts to alert the visually impaired and the non disabled to get ready for the next match. The posts for the blind always started with a specific line that helps the visually impaired to identify that those specific posts are for them: "para cego ler", which translates as "reading for the blind".

First, we created a digital platform that was designed to be totally accessible to the visually impaired using native APIs from each device. That means the blind can hear all the site's contents and interact with them. Then, we launched an emotional video in Flamengo's social medias to call people to sign up.

Obviously, there were 2 videos. One for the general fans and another one based on audio description for the blind. After gathering their data we matched people who live close to each other and set them up for the next game. Due to security reasons we are allowed to bring only 20 visually impaired per game. And during the matches there's a Flamengo representative available to assist the blind in case of any trouble.

More than 1.600 blind people signed up last year.

Over 21000 non-disabled joined to escort them.

US$ 6.5M of earned media

Featured on over 2 hours of TV broadcast

The blind can now cheer in the stadiums because they have company. The companions became more frequent in the matches because they do not have to pay. Flamengo increased their fans in the games and shows that a club is more than a team. In addition, many fans from other teams were touched: "It's more than football," said a Botafogo (rival team) supporter. In addition to promoting social inclusion, we also end up promoting peace in the stadiums.